Position: Sales Officer - NMT (Surat)

Department: Sales

Division: Modern Trade

Location: Surat, Gujarat

Regional Office: Baroda & Surat

Territory: South Gujarat - Anand to Vapi

Experience: Minimum 2 years in Modern Trade (MT)

- Role Overview

We are looking for a dynamic and result-oriented Sales Officer - NMT to drive business growth across the assigned territory of South Gujarat, from Anand to Vapi. The role will focus on managing DMart accounts, driving Primary and Secondary Sales, achieving NPD targets, ensuring product visibility, and managing store-level operations and field teams to strengthen business performance across Modern Trade.

- Key Responsibilities
- Sales & Business Development
- Drive Primary and Secondary Sales to achieve assigned business targets.
- Ensure achievement of New Product Development (NPD) sales targets and execute new product launches effectively.
- Drive business expansion by identifying growth opportunities across the assigned territory.
- Develop and maintain strong business relationships with key Modern Trade accounts to drive sales growth.
- Proactively coordinate with DMart stakeholders to facilitate purchase orders (POs) and ensure timely order generation.
- DMart Account & Store Management
- Manage DMart accounts across the assigned territory, ensuring effective execution of business plans.
- Drive store-level DMart management, including sales performance, product availability, assortment, and visibility.
- Ensure the right product assortment and stock availability across DMart outlets.
- Monitor store-level performance and take corrective actions to improve sales and business outcomes.
- Coordinate with the Regional Office and relevant stakeholders at Baroda and Surat to ensure smooth business operations.
- Team Management & Development
- Manage and guide supervisors and promoters deployed across DMart stores.
- Monitor team performance against assigned sales and execution targets.
- Conduct regular training and coaching to improve product knowledge, selling skills,



and execution standards.
- Drive people development, performance management, and accountability within the assigned team.
- Visibility & Execution
- Ensure effective execution of product visibility initiatives and merchandising standards across DMart stores.
- Monitor product placement, assortment, shelf visibility, and promotional activities.
- Ensure effective implementation of company sales strategies and trade initiatives at the store level.
- Conduct regular market and store visits to evaluate execution and identify improvement opportunities.
- Stock & Operational Management
- Monitor stock availability and inventory levels across assigned outlets.
- Coordinate with relevant stakeholders to address stock gaps and ensure timely replenishment.
- Track sales performance, stock movement, and business hygiene.
- Maintain regular reporting, market updates, and follow-ups to ensure operational effectiveness.
- Candidate Profile
- Minimum 2 years of relevant experience in Contemporary Trade (MT).
- Prior experience managing DMart accounts and store-level operations will be highly preferred.
- Strong understanding of Modern Trade sales processes, account management, and retail execution.
- Proven ability to drive Primary and Secondary Sales and achieve NPD targets.
- Experience managing supervisors and promoters across retail outlets.
- Strong knowledge of product assortment, merchandising, visibility execution, and stock management.
- Good communication, negotiation, coordination, and team management skills.
- Strong geographical knowledge of South Gujarat, particularly the Anand-to-Vapi territory.
- Ability to manage multiple stakeholders and drive business growth across assigned accounts.
- Key Competencies
- Modern Trade Account Management
- DMart Store Management
- Primary & Secondary Sales
- NPD Target Achievement
- Business Development & Expansion
- Product Assortment & Visibility Execution
- Team Management, Training & Performance
- Stock & Inventory Management
- Stakeholder Coordination
- Territory Management & Business Planning

📌 SALES OFFICER NMT (Surat)
🏢 Himalaya Wellness
📍 Surat