Achieve monthly, quarterly, and annual volume, revenue, and contribution targets; grow market share; penetrate new markets and strengthen existing territories.
Expand the distributor network; improve outlet coverage and service levels; enhance numeric and weighted distribution; optimize routes and beats.
Manage General Trade, Modern Trade, Institutional Sales, and Key Accounts; develop partnerships with hotels, restaurants, hospitals, educational institutes, and government establishments; protect distributor ROI and channel profitability.
Lead and develop the state sales team; set KPIs; conduct coaching and field working; drive performance management and succession planning.
Strengthen distributor management systems; monitor secondary sales and outlet productivity; improve sales-force productivity and coverage efficiency; build demand-generation and market-activation plans.
Track competitor pricing, schemes,
and market activity; provide insights for decisions; recommend corrective actions to improve penetration.
Execute trade schemes and promotions; improve branding and merchandising visibility; evaluate activation effectiveness and ROI.
Manage the state sales budget; control trade spends and scheme investments; ensure collections and credit discipline; improve profitability and working capital.
Build robust distributor and key-customer relationships; resolve channel grievances; maintain high customer satisfaction.
Ensure compliance with company policies, SOPs, legal requirements, disciplined sales processes, and reporting standards.