Position Title: Assistant Area Sales Manager (as applicable)

Business Unit: Hydrolife

Division: ZeroB – ION Exchange (India) Limited

Department: Sales

Band: Band B

Grade: Senior Assistant Manager (as applicable)

Reporting To: Area Sales Manager / Regional Sales Manager

Location: Assigned Territory / Cluster (Field Role)

Employment Type: Full-time

1. Role Purpose The Band B Sales role – Hydrolife is a territory / cluster ownership position responsible for driving sustained revenue growth, channel productivity, and execution excellence across the assigned geography. The role involves planning, guiding, and monitoring Band C frontliners, strengthening dealer networks, executing market initiatives, and ensuring achievement of sales targets while maintaining high standards of discipline, reporting, and brand representation.

2. Key Responsibilities

A. Sales Planning & Revenue Ownership

- Own and achieve monthly, quarterly, and annual sales targets for the assigned territory / cluster.
- Translate regional sales plans into territory-level execution strategies.
- Drive primary and secondary sales through effective channel engagement and field execution.
- Monitor sales pipelines, conversions, and closures to ensure target achievement.
- Review performance gaps and implement corrective actions proactively.

B. Team Guidance & Field Execution

- Guide, support, and monitor Band C Sales Frontliners on daily field execution.
- Ensure beat planning, productive field days, and disciplined market coverage.
- Conduct regular joint field visits, coaching, and on-the-job training.
- Track individual performance and provide structured feedback for improvement.
- Support onboarding and ramp-up of current sales hires in the territory.

C. Dealer & Channel Development

- Develop, expand,



and strengthen the dealer / distributor network in the assigned geography.
- Ensure dealer activation, productivity, and adherence to company processes.
- Drive execution of schemes, promotions, and launches at the channel level.
- Resolve dealer escalations and maintain healthy long-term channel relationships.
- Identify high-potential partners and support territory expansion.

D. Market Expansion & Brand Visibility

- Plan and execute local market activations, society campaigns, demos, and roadshows.
- Ensure consistent brand visibility, POS usage, and merchandising standards.
- Track and analyze competitor activity, pricing trends, and market movements.
- Identify new growth pockets, institutions, and commercial opportunities.
- Provide structured market intelligence to regional leadership.

E. Customer & Service Coordination

- Handle key customers, complex negotiations, and escalations as required.
- Ensure seamless coordination with service, installation, and logistics teams.
- Monitor customer experience from sale to installation to closure.
- Drive repeat business, referrals, and long-term customer trust.

F. Reporting, Governance & Compliance

- Ensure accurate and timely reporting across sales, market activities, and pipeline.
- Review CRM updates, lead tracking, and conversions for the territory.
- Enforce adherence to sales processes, company policies, and ethical standards.
- Ensure compliance with ZeroB dress code, ID usage, and field discipline norms.




- Maintain documentation accuracy and audit readiness.

3. Key Performance Indicators (KPIs)

- Territory / cluster sales achievement (value & volume)
- Band C team productivity and target achievement
- Dealer activation, productivity, and retention
- Lead generation and conversion effectiveness
- Market expansion and visibility execution
- Reporting accuracy, timeliness, and data quality
- Customer satisfaction and service coordination effectiveness

4. Required Skills & Competencies

- Strong sales planning, execution, and negotiation skills
- Ability to guide and manage field teams
- Dealer and channel management capability
- Market analysis and problem-solving skills
- Clear communication and stakeholder coordination
- High ownership, discipline, and result orientation

5. Educational Qualification

- Minimum: Graduate in any discipline
- MBA / PGDM (Sales & Marketing) preferred but not mandatory

6. Experience Requirements

- 4–8 years of relevant field sales experience
- Prior exposure to Water Purifiers / Hydration Solutions / Consumer Durables / Appliances / FMCG
- Proven experience in dealer management and territory handling
- Experience in guiding or mentoring junior sales executives preferred

7. Working Conditions

- Field-based role with extensive local travel
- Six-day work week as per business requirement
- Weekend or holiday work during campaigns, exhibitions, and activations

8. Compensation & Benefits

- Fixed salary + performance-linked incentives
- DFA / Mobile reimbursement as per company policy
- Leadership development and career progression opportunities within ZeroB

9. Career Progression (Indicative) Senior Sales Executive / AASM → Area Sales Manager → Senior Area Sales Manager → Regional Sales Manager

📌 Sales Manager (Maharashtra)
🏢 Ion exchange India
📍 Maharashtra