A.

Modern Trade

Sales

- Develop and manage business relationships with up-to-date retail chains such as Reliance Retail, DMart, More Retail, Spencers, and other organized retail accounts.

- Negotiate commercial terms, pricing, margins, listing fees, promotional schemes, and annual business agreements.

- Drive sales volume, revenue growth, product availability, and shelf visibility across retail outlets.

- Manage product listings, planograms, merchandising, and in-store promotional activities.

- Monitor secondary sales, stock availability, inventory levels, and retailer-wise performance.

- Develop annual sales plans and achieve monthly, quarterly, and annual sales targets.

B.

Quick Commerce

Sales

- Develop and manage business with quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and other relevant online grocery platforms.

- Lead product onboarding, SKU listing, pricing, promotions, and platform-specific sales strategies.

- Improve product visibility, search ranking, conversion rates, and online sales performance.

- Coordinate with platform category managers for promotional campaigns, advertising, discounts, and brand visibility.

- Monitor platform-wise sales, stock availability, fill rates, cancellations, and customer feedback.

- Identify opportunities to expand geographical coverage and increase sales across dark stores and delivery locations.

C.

Business

Development &

- Strategy

- Identify new business opportunities, distribution channels, retail chains, and online platforms.

- Develop channel-wise strategies to increase market share and strengthen brand positioning.

- Prepare sales forecasts, budgets, and business development plans.

- Analyze competitors’ pricing, schemes, product range, and market activities.





- Introduce new SKUs, pack sizes, and consumer offers based on channel requirements.

D. Revenue &

- Profitability Management

- Achieve sales targets while maintaining the desired contribution margins.

- Control trade discounts, promotional expenses, listing costs, and customer claims.

- Track channel-wise profitability, outstanding payments, credit limits, and deductions.

- Prepare monthly MIS reports covering sales, revenue, margins, promotional ROI, and business growth.

- Work with the finance team to ensure timely collection and reconciliation of customer accounts.

E. Coordination &

- Team Management

- Lead and motivate the modern trade and quick commerce sales team.

- Coordinate with production, supply chain, logistics, finance, marketing, and customer service teams.

- Ensure timely order processing, dispatches, replenishment, and resolution of customer complaints.

- Establish performance targets and review the productivity of team members.

- Ensure compliance with company policies, food safety requirements, packaging regulations, and customer-specific standards.

3.

Required

Qualifications

- MBA / PGDM in Sales &
- Marketing or a related discipline preferred.

- Graduate in Business Administration, Commerce, or a related field.

- 5–10 years of relevant FMCG sales experience, preferably with edible oil, packaged foods,



or consumer staples.

- Proven experience handling contemporary trade key accounts and quick commerce platforms.

- Strong understanding of retail negotiations, e-commerce operations, trade promotions, and category management.

4.

Required

Skills

- Key Account Management and commercial negotiations.

- Modern Trade and Quick Commerce channel development.

- Sales planning, forecasting, and budget management.

- P&L; understanding and channel profitability analysis.

- Data analysis, Excel, sales MIS, and ERP/CRM systems.

- Leadership, communication, presentation, and problem-solving skills.

- Knowledge of FMCG distribution, inventory management, and supply chain coordination.

5.

Key Performance

Indicators (KPIs)

- Achievement of sales and revenue targets.

- Growth in Modern Trade and Quick Commerce sales.

- Gross margin and contribution profitability.

- Recent account acquisition and SKU listings.

- Sales growth by platform, retailer, and product category.

- Product availability, fill rate, and stock-out reduction.

- Promotional campaign ROI and trade spend efficiency.

- Collection efficiency and outstanding receivables.

- Market share growth and brand visibility.

6.

Expected

Outcomes

- Sustainable growth in organized retail and quick commerce channels.

- Strong relationships with strategic retail and online partners.

- Improved product availability and brand visibility.

- Higher sales volumes with controlled trade spending.

- Better forecasting, replenishment, and channel profitability.

Note: The Sales Head will be accountable for achieving business targets while ensuring profitable growth and long-term customer relationships.

📌 Sales Head (Nagpur)
🏢 Ramdevbaba Solvent
📍 Nagpur