To lead and manage the sales team for residential/ Commercial real estate projects, drive flat sales, achieve sales targets, generate business opportunities, and ensure a smooth and professional customer experience from initial enquiry to booking and agreement execution.

Key Roles and Responsibilities

1. Sales Strategy and Target Achievement

- Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
- Prepare project-wise sales plans, pricing strategies, and inventory sales plans in coordination with management.
- Monitor sales performance and take necessary steps to improve conversions and achieve targets.
- Identify potential buyers, investors, and new business opportunities.

2. Team Management

- Lead, supervise, and motivate the sales team to achieve individual and overall sales targets.
- Allocate leads and responsibilities among sales executives and monitor their performance.
- Conduct regular sales meetings, review daily activities, and provide guidance to team members.
- Train the team on project details, pricing, negotiation, customer handling, and closing techniques.

3. Lead Generation and Customer Management

- Oversee enquiries received through property portals, digital marketing, channel partners, walk-ins, and other sources.
- Ensure timely follow-up with prospective customers and maintain proper records of leads and customer interactions.
- Arrange site visits, project presentations, and meetings with prospective buyers.
- Handle high-value customers, important negotiations, customer objections, and sales closures.

4. Flat Sales and Booking Management

- Manage the complete sales process, from enquiry generation to flat booking and execution of the Agreement for Sale.
- Coordinate with the CRM, legal, accounts, and documentation teams for booking forms, KYC documents, payment schedules, and agreement execution.
- Ensure that flat availability, carpet area, pricing, payment terms, amenities, possession timelines,



and other project details are communicated accurately to customers.
- Monitor booking status, cancellations, pending documentation, and payment-related matters.
- Ensure that all bookings and customer commitments are made in accordance with the company's approved policies and applicable laws.

5. Channel Partner Management

- Develop and maintain relationships with real estate brokers, channel partners, property consultants, and referral agents.
- Communicate project updates, pricing, offers, inventory availability, and sales schemes to channel partners.
- Monitor channel partner performance and coordinate the timely processing of brokerage payments as per company policy.

6. Market Research and Competitor Analysis

- Study market trends, customer preferences, competitor projects, prevailing property prices, and sales offers.
- Recommend suitable pricing, promotional activities, and sales strategies to improve project performance.
- Provide feedback to management regarding market demand, customer expectations, and potential business opportunities.

7. Reporting and Coordination

- Prepare daily, weekly, and monthly sales reports covering enquiries, follow-ups, site visits, bookings, collections, cancellations, and inventory status.
- Maintain an updated sales pipeline and customer database.
- Coordinate with the marketing team for advertising campaigns, promotional activities, and lead generation.
- Submit regular sales performance reports and provide actionable recommendations to management.

8. Customer Relationship and Service

- Ensure qualified communication and a positive customer experience throughout the sales process.




- Coordinate with the CRM and accounts teams regarding customer queries, payment follow-ups, and documentation.
- Resolve sales-related customer issues and escalate important matters to management when required.
- Maintain long-term customer relationships to encourage referrals and repeat business.

Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets.
- Number of flats booked and Agreements for Sale executed.
- Lead-to-site-visit and site-visit-to-booking conversion ratios.
- Timely follow-up and conversion of sales enquiries.
- Achievement of project sales and collection targets.
- Control of booking cancellations.
- Productivity and performance of the sales team.
- Effectiveness of channel partners and customer satisfaction.

Required Qualifications and Experience
- Graduate in any discipline; an MBA in Marketing or Sales will be an added advantage.
- Minimum 5–8 years of experience in real estate sales, preferably in residential projects.
- Prior experience in managing a sales team and achieving flat sales targets.
- Good knowledge of property pricing, inventory management, booking procedures, and Agreements for Sale.
- Strong negotiation, communication, leadership, and customer-handling skills.
- Proficiency in MS Excel, CRM software, sales reporting, and property sales portals.

Reporting To

Management / Director

Key Skills

- Sales leadership and team management
- Real estate sales and closing
- Customer relationship management
- Negotiation and communication
- Lead generation and conversion
- Inventory and sales pipeline management
- Target achievement and performance reporting

Overall Responsibility: The Sales Head shall be responsible for achieving the company's flat sales targets, managing the sales team, improving sales conversions, maintaining customer relationships, and ensuring efficient execution of the complete flat sales process. Pay: ₹100,000.00 - ₹1,500,000.00 per month

Work Location: In person

📌 Sales Head (Goregaon)
🏢 Laxmi Leela Group
📍 Goregaon