Job highlights

- AdWords certification is a plus
- AdWords,Facebook,Yahoo) is preferred .
- Understanding of HTML and XML is a plus . Proficient in MS Office (particularly Excel) .
- Proven experience as a PPC Manager or Digital Marketing Specialist .
- Experience in data analysis and reporting .
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors




- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends

Requirements

- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with robust math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

📌 Sales and Marketing PPC Associate (Pune)
🏢 Public Media Solution
📍 Pune