Job Title: Retail Sales Executive

Company: WITHIN Design Studio

About WITHIN WITHIN is a multidisciplinary design studio dedicated to creating extraordinary spaces and products that celebrate design, craftsmanship, and timeless aesthetics. The studio brings together contemporary design sensibilities and traditional craftsmanship to create distinctive furniture, objects, and interiors.

Role Overview WITHIN is looking for a customer-oriented and results-driven Retail Sales Executive to manage in-store customer interactions, drive retail sales, generate business opportunities, and deliver an exceptional customer experience. The role requires a strong understanding of customer needs, effective sales and follow-up skills, excellent product presentation, and the ability to build lasting relationships with customers and design professionals.

The ideal candidate will take ownership of sales enquiries from the initial interaction through order confirmation, coordinate with internal teams to ensure a seamless customer journey, and maintain the store's presentation in line with WITHIN's luxury brand standards.

Key Responsibilities 1. Retail Sales and Customer Experience

- Welcome walk-in customers and provide a warm, qualified, and personalised experience.
- Understand customer requirements, preferences, budgets, and design expectations to recommend suitable products.
- Present WITHIN's furniture, lighting, home décor, accessories, and other products effectively.
- Explain product features, materials, finishes, craftsmanship, customisation options, and pricing.
- Build customer confidence through product knowledge, attentive service, and consultative selling.
- Manage customer enquiries professionally and guide customers through the purchase process.
- Identify opportunities for additional sales, complementary products, and repeat business.
- Ensure every customer interaction reflects WITHIN's premium brand positioning.

2. Sales Generation and Conversion

- Achieve assigned sales targets and contribute to overall store revenue.
- Convert walk-in enquiries and prospective customers into confirmed orders.
- Proactively follow up with customers regarding product selections, quotations, pending decisions, and orders.
- Maintain a structured pipeline of prospective customers and sales opportunities.
- Understand customer objections and negotiate effectively to facilitate sales closure within approved commercial guidelines.
- Identify opportunities to improve conversion rates and average order value.
- Maintain visibility on pending enquiries and ensure no potential sales opportunity is missed.
- Generate business through referrals, repeat customers, networking, and professional relationships.

3. Product Knowledge and Presentation

- Develop comprehensive knowledge of WITHIN's product range, design philosophy, materials, finishes, and craftsmanship.
- Stay updated on product availability, specifications, pricing, lead times, and customisation possibilities.
- Present products confidently and communicate their design value to customers.




- Assist customers in selecting products that complement their interiors, functional requirements, and aesthetic preferences.
- Coordinate with relevant internal teams to obtain accurate product information and resolve customer queries.
- Understand the positioning of luxury furniture, home décor, and lifestyle products to communicate value effectively.

4. Store Management and Visual Merchandising

- Maintain the store's cleanliness, organisation, and overall presentation.
- Ensure furniture, accessories, lighting, and display products are arranged appropriately.
- Maintain visual merchandising standards in line with WITHIN's brand identity.
- Ensure product displays, labels, catalogues, samples, and marketing materials are presentable and updated.
- Monitor the condition of displayed products and report any damage, maintenance requirements, or discrepancies.
- Ensure the store is prepared for customer visits, meetings, and other business activities.
- Coordinate with the relevant teams regarding stock movement, display updates, and store-related requirements.

5. Customer Relationship Management

- Build and maintain strong relationships with existing and prospective customers.
- Maintain records of customer details, preferences, requirements, enquiries, and purchase history.
- Follow up with customers after purchases to support customer satisfaction and encourage repeat business.
- Handle customer concerns professionally and coordinate timely resolutions.
- Identify opportunities for referrals and long-term customer engagement.
- Maintain regular communication with prospective customers while ensuring a professional and non-intrusive follow-up approach.

6. Architect and Interior Designer Relationships

- Build relationships with architects, interior designers, design consultants, and other relevant professionals.
- Identify potential business opportunities through professional networking and referrals.
- Introduce WITHIN's products and design capabilities to relevant professionals.
- Follow up on potential projects, product requirements, and collaboration opportunities.
- Maintain a database of professional contacts and track interactions and prospective business.
- Coordinate with the relevant sales team to support opportunities generated through architects and interior designers.

7. Quotations and Sales Documentation

- Prepare and share quotations, estimates, product details, and other sales-related documentation accurately and within agreed timelines.
- Ensure product specifications, quantities, pricing, and customer requirements are correctly recorded.
- Maintain organised records of enquiries, quotations, orders, customer communications, and follow-ups.
- Prepare regular sales updates and reports as required.




- Ensure all customer commitments and commercial terms are communicated accurately and in accordance with company policies.

8. Order Processing and Internal Coordination

- Coordinate confirmed orders with the relevant internal teams.
- Ensure customer requirements, product specifications, quantities, finishes, and delivery expectations are communicated clearly.
- Follow up on order progress and provide customers with updates based on verified information.
- Coordinate with sales, design, production, logistics, and execution teams wherever required.
- Support smooth order processing, delivery coordination, and customer handover.
- Escalate delays, discrepancies, or customer concerns to the appropriate team for resolution.
- Ensure customers receive clear communication throughout the order fulfilment process.

9. Reporting and Sales Administration

- Maintain accurate records of walk-ins, enquiries, leads, quotations, orders, and sales closures.
- Track follow-ups and pending opportunities to ensure timely action.
- Prepare periodic reports on sales performance, enquiry conversion, customer engagement, and business opportunities.
- Monitor progress against assigned targets and identify opportunities for improvement.
- Ensure customer and sales information is maintained accurately and confidentially.
- Share relevant market feedback, customer preferences, and product-related insights with the management team.

Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets.
- Monthly sales revenue and growth in store business.
- Number of walk-in customers attended and enquiries generated.
- Conversion rate of enquiries into confirmed orders.
- Average order value and repeat customer sales.
- Effectiveness and timeliness of customer follow-ups.
- Number of qualified leads generated through networking and referrals.
- Growth of relationships with architects and interior designers.
- Accuracy and turnaround time of quotations and sales documentation.
- Customer satisfaction and quality of service.
- Timeliness of coordination for order processing and customer handovers.
- Store presentation, visual merchandising, and operational readiness.

Educational Qualification
- Bachelor's degree in Business Administration, Marketing, Interior Design, Architecture, or a related field.
- Additional certifications in Retail Sales, Sales Management, Customer Relationship Management, or Interior Design will be an advantage.

Experience
- Mandatory experience in retail sales, luxury retail, furniture sales, home décor, lifestyle products, or a related industry.
- Prior experience handling walk-in customers and managing the complete sales process.
- Experience in lead generation, customer follow-ups, negotiation, and sales closure.
- Familiarity with quotations, estimates, order processing, and sales documentation.
- Exposure to furniture, interior design, luxury lifestyle, or premium home products will be preferred.
- Experience engaging with architects, interior designers, or high-value customers will be an advantage.

📌 Retail Sales Associate (New Delhi)
🏢 Within
📍 New Delhi