- Vendor Relationships: Maintain good relationships with vendors to foster current innovations
- Develop and Execute Regional Market Plans: Formulate and implement regional market plans for key market segments to contribute to the realization of the global business strategy.
- Business Intelligence : Capture, monitor, and utilize business intelligence within the region, including trends, customer insights, competitor analysis, and product and service developments.
- Market and Customer Understanding:: Develop a deep understanding of relevant markets and customer needs through market research, consulting sales teams, and analysing benchmarking results. Translate these needs into clear value propositions.
- Brand Strategy Development: IDevelop and support the execution of brand strategies for each market segment and geography.
- Strategy Implementation : Implement new company strategies across India in all retail stores. Daily Monitoring: Oversee daily marketing updates and activities.
- Daily Monitoring: Oversee daily marketing updates and activities.
- Promotions and Offers:
Create and implement new offers and promotions based on market insights.
- ATL and BTL Activities: Monitor all Above the Line (ATL) and Below the Line (BTL) activities at the store level.
- Competitor Analysis: Observe and analyse competitors strategies and updates.
- Vendor Relationships: Maintain good relationships with vendors to foster new innovations.
- Store Level Branding and Customer Service: Monitor daily branding and customer service activities at the store level.
- Market Identification: Identify potential markets within the territory and implement appropriate marketing activities
- Branding Promotions: Conduct branding promotions to generate new leads from the market.
- Sales Promotions: Organize sales promotions during seasonal and religious festivals.
Skills
- Strong analytical and strategic thinking abilities.
- Excellent communication and interpersonal skills.
- Proficiency in market research and data analysis.
- Ability to manage multiple projects and meet deadlines.