We’re looking for a creative and detail-oriented Regional Content Intern to join Traya’s Content team. The role involves creating regional-language content in Malayalam and Kannada for performance ads, identifying relevant regional influencers, briefing them, reviewing their raw assets, and coordinating with video editors to take creatives from concept to final delivery.

The ideal candidate should have a solid understanding of regional languages, cultures, and audience preferences, along with the ability to write engaging ad scripts that feel natural and relatable to local audiences.

Selected Intern's Day-to-day Responsibilities Include

- Regional Ad Scriptwriting: Write engaging scripts for performance marketing ads in Kannada and/or Malayalam, adapting concepts to suit local audiences, cultural nuances, and language preferences.
- Creative Research: Research regional content trends, competitor ads, and successful creative formats to develop fresh concepts and hooks for performance campaigns.
- Influencer Shortlisting: Identify and shortlist relevant regional influencers based on language proficiency, content style, audience relevance, engagement,



and brand fit.
- Video Editing Coordination: Brief video editors, share scripts and creative references, provide feedback on edits, and coordinate revisions to ensure timely delivery.
- End-to-End Creative Execution: Track creatives from ideation and scripting through editing and final submission to the Performance Marketing team.
- Quality Checks: Review scripts and final videos for language accuracy, subtitles, pacing, brand messaging, and overall creative quality.
- Team Collaboration: Work closely with the Performance Marketing team to ensure creatives are delivered on time and meet campaign requirements.

About Company: Traya is an Indian direct-to-consumer healthcare and personal care brand that provides holistic treatment for consumers dealing with hair loss. The company offers personalized, doctor-recommended treatments to determine the root cause of hair fall, alongside a range of hair care products curated from a combination of Ayurveda, allopathy, and nutrition.

📌 Regional Content Internship in Mumbai
🏢 Traya
📍 Mumbai