Company: Nihilent Limited

Location: Pune, India (Work from Office)

Experience: 3–7 years

Employment Type: Full-time

About nSEPIAnSEPIA is an AI-powered emotional wellness application helping people better understand their emotional states and build greater emotional awareness through personalized experiences.

As we expand across India and international markets, we're looking for a Product Marketing & Growth Lead who can combine product thinking, analytical rigor, creative judgment, and hands-on execution to drive meaningful growth.

What You'll OwnProduct Marketing & Positioning

- Develop product positioning, messaging, and go-to-market strategies.
- Drive product launches, feature adoption, and consumer communications.
- Translate product capabilities into compelling, customer-focused narratives.

User Acquisition & Growth

- Drive paid and organic acquisition initiatives across digital channels.
- Optimize installs, cost per install (CPI), registrations, and activation rates.
- Identify growth opportunities through experimentation, partnerships, and app store optimization.
- Balance acquisition volume with user quality and long-term engagement.

Lifecycle Marketing & Retention

- Own onboarding, engagement, retention, and reactivation initiatives.
- Develop push notification, email, and in-app communication strategies.
- Improve user activation, repeat usage, and subscription conversion.

Analytics & Performance

- Analyze marketing performance, acquisition funnels, attribution, and user behavior.
- Work with tools such as Firebase, GA4, Singular, Google Ads, and Meta Ads Manager.
- Translate data into actionable insights and measurable improvements.
- Own performance dashboards, reporting, and growth experiments.

Campaign & Agency Management

- Coordinate integrated marketing campaigns across digital, social, content, PR, and partnerships.
- Manage external agencies with clear deliverables, timelines, budgets, and KPIs.
- Ensure effective collaboration between marketing, product, design, and engineering teams.




- Take end-to-end ownership of initiatives from planning through execution and measurement.

AI-Enabled Execution

- Leverage AI tools for research, content development, campaign optimization, analytics, and workflow automation.
- Identify opportunities to improve marketing effectiveness and execution efficiency.

What We're Looking For
- 3–7 years of experience in product marketing, growth marketing, or B2C consumer technology.
- Proven experience driving measurable acquisition, conversion, engagement, or retention outcomes.
- Strong understanding of mobile application growth, performance marketing, and user lifecycle management.
- Hands-on experience with marketing analytics, attribution, and campaign measurement.
- Excellent written communication, analytical thinking, and problem-solving skills.
- Ability to independently manage cross-functional initiatives and external partners.
- A proactive, outcome-oriented mindset with strong ownership and execution discipline.

Preferred: Experience with consumer mobile applications, subscription businesses, AI products, wellness platforms, or rapid-growing digital products. What Success Looks LikeWithin your first 90 days, you'll be expected to independently own marketing execution, establish clear performance visibility, run measurable growth experiments, and contribute to improving acquisition efficiency, activation, and user engagement.

Why Join Us?This is an opportunity to work at the intersection of AI, consumer technology, and emotional wellness, with direct exposure to product strategy and business growth.

You'll have the opportunity to shape how nSEPIA reaches, engages, and retains users as the product scales.

We're looking for someone who thinks strategically, executes independently, and takes ownership of outcomes. Someone who can connect product, marketing, data, and execution to drive sustainable growth.

Interested?Apply through LinkedIn or share your resume with a brief summary of the growth initiatives you've personally owned and the measurable results you've achieved.

- #Hiring #ProductMarketing #GrowthMarketing #MobileApps #ConsumerTech #AI #DigitalMarketing #PuneJobs #Nihilent #nSEPIA

📌 Product Marketing & Growth Lead – nSEPIA (Pune)
🏢 Nihilent
📍 Pune