Job Responsibilities • Manage complete lifecycle of HPLC (High-Performance Liquid Chromatography) product portfolio from launch to commercialization.
- Develop product positioning, marketing strategies, and business growth plans for HPLC products.
- Support sales and service teams with product training, technical presentations, demonstrations, and customer discussions.
- Handle product launches, promotional activities, scientific events, and market analysis.
- Build relationships with KOLs, diagnostic laboratories, hospitals, and channel partners.
- Coordinate with application, service, regulatory affairs, and global teams for smooth product operations.
- Monitor competitor activities, market trends, and customer requirements in the diagnostics segment.