Purpose of the Role To own the marketing strategy and brand plan for our prescription (Rx) portfolio, launch new products, and equip the sales team with the product knowledge and promotional support needed to drive prescription growth.
Key Responsibilities
- Develop and implement marketing plans and launch new products in the market
- Provide the sales team with product knowledge, training, promotional materials and scientific support for effective field execution
- Act as the first point of reference for all product-related queries; coordinate with Clinical Research and Regulatory teams for resolution
- Keep the field force updated on new developments, research and competitor products
- Develop and implement the annual brand communication plan, ensuring strong differentiation and consistent messaging
- Create promotional inputs including visual aids, leave-behinds, digital assets and training modules
- Plan and execute customer engagement and in-clinic activities to strengthen brand recall and prescription generation
- Liaise with advertising agencies for creative campaigns,
journal ads and event promotions
- Analyse sales trends and prescription data to refine marketing strategies and improve campaign effectiveness
- Identify, engage and maintain solid relationships with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs)
- Support the sales team in expanding HCP networks and improving prescription conversion
- Manage promotional budgets to ensure optimal ROI on marketing activities
Required Qualifications
- Graduation in Life Sciences or Pharmacy; MBA in Marketing preferred
- 5–10 years of experience in pharmaceutical product/brand management
Required Skills
- Excellent communication, analytical and cross-functional collaboration skills
- Strong knowledge of product life cycle and regulatory compliance
- Ability to work with stakeholders across Sales, Accounts and Operations
Reporting To: CEO Location: Goregaon West, Mumbai
Note: This is not exhaustive; management may alter or amend it as per business needs.