Product Marketing Executive

Location: Tiruppur, Tamil Nadu

Reporting To: Brand Manager

Experience: 24 Years

Industry: FMCG / Apparel / Footwear / any Consumer facing Brands

1. About the Role

We are looking for a Product Marketing Executive to drive product portfolio growth by identifying consumer needs, market opportunities, and product development priorities across categories. The role will work closely with Brand Marketing, Sales, Product Development, Supply Chain, and other cross-functional teams across the product lifecycle.

2. Key Responsibilities

- Conduct market, competitor, and consumer research to identify trends, opportunities, and product portfolio gaps.
- Support current product development and launches, coordinating with Product Development, Sales, Sourcing, and Supply Chain teams.
- Manage the end-to-end product portfolio, from concept to launch, performance tracking,



and lifecycle optimization.
- Support the Brand Manager in developing product propositions, positioning, pricing, launch plans, and marketing inputs.
- Prepare product/category performance reports, presentations, and actionable recommendations for management.
- Work cross-functionally to ensure timely execution of product and portfolio initiatives.

3. Qualifications

- MBA / PGDM in Marketing
- 2–4 years of experience in product marketing, product/category management, brand management, or portfolio management.
- Experience in FMCG, apparel, footwear, retail, or consumer brands preferred.
- Exposure to NPD and product lifecycle management will be an advantage.

📌 Product and Marketing Executive (Tiruppur)
🏢 Ramraj Cotton
📍 Tiruppur