– PPC / Google Ads Manager (Healthcare)

Organization: Felix Hospital

Position: PPC & Google Ads Manager – Healthcare

Department: Digital Marketing

Experience: 4–7 Years

Industry: Healthcare / Hospital / Healthcare Marketing

Location: Noida

Employment Type: Full-time

Reporting To: Head – Digital Marketing / Marketing Head

Job Purpose

Felix Hospital is looking for a performance-driven PPC / Google Ads Manager with solid healthcare marketing experience to independently manage the hospital's Google Ads ecosystem and drive high-quality patient leads, OPD appointments, IPD admissions, and revenue growth.

The candidate will be responsible for campaign strategy, execution, optimization, budget management, conversion tracking, performance analysis, and coordination with Google's account management team.

Key Responsibilities1. Google Ads Account Management

- Independently manage the hospital's complete Google Ads account.
- Plan, create, structure, and optimize campaigns, ad groups, keywords, audiences, and bidding strategies.
- Manage Google Search, Performance Max, Display, YouTube, and remarketing campaigns.
- Plan and execute campaigns department-wise and location-wise.
- Manage campaigns for Cardiology, Oncology, Neurology/Neurosurgery, Orthopaedics, Gastroenterology, Pulmonology, General Surgery, Mother & Child, Emergency, Diagnostics, Health Packages, Pharmacy, Homecare, and other hospital services.

1. Healthcare Campaign Strategy

- Develop Google Ads strategies specifically for hospital and healthcare lead generation.
- Understand patient search behaviour, healthcare needs, and patient acquisition journeys.
- Identify high-intent keywords that generate qualified patient enquiries and appointments.
- Plan campaigns for doctor consultations, surgeries, diagnostics, preventive health check-ups, health packages, and seasonal healthcare needs.
- Monitor competitor activities, market trends, and campaign opportunities.

1. Ad Copy & Creative Coordination

- Write compelling and compliant search ad copies, headlines, descriptions, assets, and calls to action.
- Coordinate with creative, content, and design teams for banners, videos, and other advertising assets.
- Conduct A/B testing of ad copies, creatives, landing pages, and messaging.




- Improve click-through rates, conversion rates, and campaign effectiveness.

1. Lead Generation & Revenue Optimization

- Optimize campaigns for qualified leads, OPD appointments, IPD admissions, and revenue rather than focusing only on lead volume.
- Analyze the complete conversion funnel: Impressions → Clicks → Leads → Qualified Leads → Appointments → OPD/IPD → Revenue.
- Identify low-quality leads, inefficient keywords, and wasted advertising spend.
- Work closely with Call Centre, CRM/MIS, and Digital Marketing teams to improve lead quality and conversion rates.
- Use hospital conversion and revenue data to optimize campaign performance.

1. Budget Management

- Plan and manage monthly Google Ads budgets.
- Allocate budgets based on department performance, patient demand, and return on investment.
- Monitor daily expenditure and prevent unnecessary budget leakage.
- Scale high-performing campaigns and optimize underperforming campaigns.
- Prepare monthly budget forecasts and performance projections.

1. Tracking & Analytics

- Set up, monitor, and troubleshoot conversion tracking.
- Work with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio.
- Track relevant conversions, including calls, WhatsApp enquiries, appointment bookings, lead forms, and consultation enquiries.
- Coordinate with CRM/HIS teams to reconcile advertising data with actual leads, appointments, admissions, and revenue.
- Identify tracking discrepancies and improve attribution accuracy.

1. Google Account Team Coordination

- Act as the primary point of contact for Google's Ads/account management team.
- Coordinate on campaign strategy, account audits, new features, optimization recommendations, and technical issues.
- Resolve advertising policy, billing, and tracking-related issues.




- Evaluate Google's recommendations and implement relevant improvements based on business objectives and campaign data.

1. Reporting & MIS

- Prepare daily, weekly, and monthly PPC performance reports.
- Monitor key metrics, including:
- Advertising Spend
- Impressions, Clicks, CTR, and CPC
- Leads and Cost per Lead (CPL)
- Qualified Leads and Conversion Rate
- OPD Appointments and IPD Admissions
- Revenue and Return on Ad Spend (ROAS)
- Present performance insights, campaign challenges, and actionable recommendations to management.
- Identify growth opportunities through data analysis and continuous optimization.

Required Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field preferred.
- 4–7 years of hands-on experience in Google Ads and PPC campaign management.
- Healthcare, hospital, or healthcare marketing experience strongly preferred.
- Strong knowledge of Google Search, Performance Max, Display, YouTube, and remarketing campaigns.
- Expertise in keyword research, search intent analysis, bidding strategies, and lead-generation campaigns.
- Excellent ad-copy writing and campaign optimization skills.
- Experience managing substantial advertising budgets and large-scale campaigns.
- Strong analytical, reporting, and data interpretation skills.
- Working knowledge of GA4, GTM, conversion tracking, and lead attribution.
- Understanding of CRM-based lead management and conversion funnels.
- Ability to coordinate with Google Account Managers and cross-functional teams.
- Excellent communication, presentation, and problem-solving skills.
- Ability to work independently and take complete ownership of campaign performance.

Preferred Certifications
- Google Ads Search Certification
- Google Ads Measurement Certification
- Google Analytics Certification
- Google Ads Display and Video Certifications will be an added advantage.

Apply Now Interested candidates with relevant PPC, Google Ads, and healthcare marketing experience are invited to share their updated CV.

Contact Person: Deepanshu – HR

Contact Number: (phone hidden)

Join Felix Hospital and help us drive measurable growth through performance-driven healthcare marketing.

Work Location: In person

📌 PPC / Google Ads Manager (Healthcare) (Noida)
🏢 Felix Hospital
📍 Noida