Company: Anyra Cosmetics

Location: Mumbai, Maharashtra

Employment type: Part-time | Hybrid

Experience: 1–3 years preferred

About Anyra Cosmetics

Anyra Cosmetics is a doctor-founded, PETA-certified vegan skincare and personal care brand offering products across face, body, hair and lip care. We combine nature-inspired ingredients with science-led formulations to create effective, conscious skincare.

We are looking for a hands-on Performance Marketing Specialist to manage and grow our paid advertising efforts across Meta platforms.

Role Overview

You will be responsible for managing, monitoring and optimising Meta advertising campaigns with a strong focus on website purchases, customer acquisition and return on ad spend (ROAS). We are looking for someone who takes ownership of their work, tests current approaches consistently and makes decisions based on data rather than assumptions.

Key Responsibilities

- Plan, launch and manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
- Develop and execute structured creative tests across static ads, Reels, product demonstrations and creator-led content.
- Monitor campaign performance, including spend, CTR, CPC, add-to-carts, purchases, cost per purchase and ROAS.
- Optimise campaigns based on performance data, with clear reasoning behind changes to budgets, audiences and creatives.
- Identify opportunities to improve website conversion rates in collaboration with the team.




- Check Meta Pixel and purchase-event tracking and flag discrepancies with Shopify order data.
- Provide weekly performance reports covering results, learnings, actions taken and upcoming tests.
- Stay updated on Meta advertising practices and relevant D2C beauty marketing trends.
- Ensure campaigns, approved creatives and agreed changes are executed within the specified timelines.

Requirements

- 1–3 years of hands-on experience managing Meta Ads campaigns.
- Experience with Shopify-based D2C e-commerce brands; beauty, skincare or personal care experience is preferred.
- Understanding of conversion campaigns, creative testing, retargeting, audience strategy and campaign optimisation.
- Ability to interpret advertising metrics and translate insights into actionable decisions.
- Strong ownership, communication and time-management skills.
- Ability to work independently and provide transparent reporting.

What We Offer

- An chance to work closely with the founder of a growing skincare brand.
- Direct involvement in campaign strategy, creative testing and performance optimisation.
- A flexible, part-time working arrangement with a preference for candidates based in Mumbai.
- A collaborative environment where decisions are driven by data, experimentation and business outcomes.

To apply: Please share your relevant experience, examples of D2C or e-commerce campaigns you have managed, your role in those campaigns, and your expected monthly compensation.

📌 Performance Marketing Specialist (Mumbai)
🏢 Anyra Cosmetics
📍 Mumbai