About Our Company

At Yashram Lifestyle Brands, we are inspired to solve real life vulnerabilities faced by people. Our brands, products, innovations and inventions are all a result of our passion in improving quality of life. Our invention 'Period Panty' dates back to 2009 and is patented in India & USA. Our unique products have earned us satisfied customers across the globe.

We are in a high growth phase and building a team that works with high integrity, ownership and a never-give-up attitude.

Our brands

Morph (www.morphmaternity.com)

Morph is India's most loved maternity and nursing wear brand. We continuously innovate in this space for the comfort and safety of new mothers.

Adira (www.myadira.com)

Adira is a fun and practical intimate brand for girls, teens and ladies with innovations. To name a few, are India & USA Patented period panties, support bras for growing girls and more.

Pristine-Life (www.pristine-life.com)

Incontinence Underwear For people who suffer from light urine leakage problems.

How To Tell Your Child (www.howtotellyourchild.com)

How To Tell Your Child, is a social initiative of Yashram Brands where we help parents, schools & communities fight child sexual abuse.

Job Brief

We are looking for an experienced and results-oriented Performance Marketing Manager to lead our digital marketing strategy, manage performance campaigns, and drive business growth across digital channels. The candidate will be responsible for planning and executing performance marketing strategies, managing budgets, improving customer acquisition and conversion rates, and maximising return on advertising spend (ROAS).

The ideal candidate should have 5–7 years of experience in digital marketing, with at least 2–3 years in a managerial or team leadership role, preferably in D2C, e-commerce, or consumer brands. Strong hands-on expertise in Shopify, paid advertising, analytics, and data-driven decision-making is essential.

Key Responsibilities

1. Performance Marketing Strategy

- Develop and implement comprehensive performance marketing strategies aligned with business objectives, revenue targets, and brand growth plans.
- Lead paid marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube, Google Shopping, and other relevant digital platforms.
- Identify opportunities to expand customer acquisition, improve conversion rates, and increase customer lifetime value.
- Develop channel-wise marketing plans, campaign calendars, growth strategies, and performance forecasts.
- Evaluate new digital channels, audience segments, and campaign opportunities to drive scalable growth.

2. Budget Management and ROI

- Plan, allocate, and manage digital advertising budgets across platforms to achieve revenue and profitability targets.
- Monitor and optimise key performance metrics, including ROAS, CAC, CPA, conversion rate, and customer lifetime value.




- Establish campaign-level and channel-level performance targets and ensure effective utilisation of marketing budgets.
- Forecast revenue, advertising expenditure, customer acquisition, and campaign profitability.
- Identify underperforming campaigns and implement corrective actions to improve marketing efficiency.

3. E-commerce Growth and Conversion Optimisation

- Own performance marketing initiatives for the company's Shopify website and support overall e-commerce growth.
- Optimise landing pages, product pages, website funnels, and checkout journeys to improve conversion rates.
- Work closely with the website and technology teams to identify and resolve tracking, usability, and conversion-related issues.
- Develop strategies for customer retention, repeat purchases, remarketing, and cart abandonment recovery.
- Collaborate with relevant teams to improve average order value, customer retention, and overall customer experience.

4. Analytics, Reporting and Performance Monitoring

- Establish dashboards and reporting systems to track campaign performance and business outcomes.
- Monitor website traffic, customer behaviour, conversion funnels, and attribution across digital channels.
- Analyse campaign data and translate insights into actionable strategies for business growth.
- Prepare and present weekly, monthly, and quarterly performance reports to management.
- Track key business and marketing KPIs, including revenue, ROAS, CAC, CPA, conversion rate, AOV, and repeat purchase rate.
- Ensure accurate implementation of Google Analytics 4, Google Tag Manager, Meta Pixel, conversion tracking, and other relevant measurement tools.

5. Team Leadership and Cross-functional Coordination

- Lead, mentor, and manage the performance marketing team, ensuring accountability for campaign performance and deliverables.
- Set individual and team targets, review performance, and support professional development.
- Coordinate with creative, design, content, product, merchandising, and e-commerce teams to develop effective marketing campaigns.
- Guide the development of ad creatives, copy, landing pages, and promotional campaigns based on performance insights.
- Work with external agencies, media partners, and service providers to ensure quality execution and achievement of targets.
- Establish processes for campaign planning, execution, testing, reporting, and optimisation.

6. Customer Acquisition and Retention

- Develop strategies to acquire new customers while improving the cost efficiency of existing acquisition channels.
- Plan and manage remarketing, retargeting, audience segmentation,



and customer re-engagement campaigns.
- Work with CRM and email marketing teams to strengthen customer retention and repeat purchases.
- Analyse customer acquisition trends, buying behaviour, and cohort performance to identify growth opportunities.
- Support seasonal campaigns, product launches, promotions, and new market expansion initiatives.

7. Campaign Governance and Continuous Improvement

- Ensure advertising campaigns follow platform policies, brand guidelines, and applicable advertising regulations.
- Maintain quality and consistency across ad content, landing pages, tracking links, and campaign assets.
- Conduct structured A/B testing of creatives, messaging, audiences, offers, and landing pages.
- Stay updated on digital advertising trends, platform changes, competitor activities, and emerging marketing technologies.
- Recommend new tools, automation, and AI-based solutions to improve campaign efficiency and team productivity.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5–7 years of relevant digital/performance marketing experience, including 2–3 years in a managerial or team leadership role.
- Proven track record of managing substantial advertising budgets and achieving measurable revenue and profitability targets.
- Strong hands-on experience with Google Ads, Meta Ads, Google Shopping, YouTube Ads, and remarketing campaigns.
- Proven experience in Shopify and D2C/e-commerce business growth.
- Strong knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, conversion tracking, and marketing attribution.
- Experience in budget forecasting, media planning, performance reporting, and ROI optimisation.
- Understanding of SEO, email marketing, CRM, marketing automation, and customer retention strategies.
- Excellent analytical, strategic thinking, leadership, and problem-solving skills.
- Strong Excel/Google Sheets skills and experience with marketing dashboards and reporting tools.
- Excellent communication, presentation, and stakeholder management skills.

Key Performance Indicators (KPIs) Performance will be evaluated against agreed business targets, including:

- Revenue generated through paid marketing channels.
- Return on Ad Spend (ROAS) and overall marketing efficiency.
- Customer Acquisition Cost (CAC) and Cost per Acquisition (CPA).
- Website conversion rate and checkout completion rate.
- New customer acquisition and customer lifetime value.
- Repeat purchase rate and customer retention.
- Advertising budget utilisation and forecast accuracy.
- Campaign delivery, team productivity, and reporting accuracy.

Preferred Industry Experience Experience in D2C, apparel, innerwear, lingerie, fashion, lifestyle, or other consumer-focused e-commerce brands will be an added advantage.

Pay: ₹600,000.00 - ₹700,000.00 per year

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (J. P. Nagar)
🏢 Yashram Lifestyle Brand
📍 J. P. Nagar