At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions on their health and wellness journey. As a

Performance Marketing Specialist

, you will own the strategy, execution, and optimisation of paid media campaigns across multiple channels and markets. You will manage significant marketing budgets, drive measurable business outcomes through data-led decision-making, and partner with cross-functional teams to accelerate growth.

What You'll Do

- Define and execute the performance marketing strategy aligned with business growth and acquisition goals.

- Plan, launch, and optimise campaigns across Google, Meta, YouTube, Programmatic, Affiliates, and emerging acquisition channels.

- Own large-scale marketing budgets, ensuring optimal allocation to maximise ROAS, CAC, LTV, and overall marketing efficiency.

- Analyse campaign performance using attribution models, analytics platforms, and experimentation to drive continuous optimisation.

- Collaborate with creative, content, product, and analytics teams to develop high-performing creatives, landing pages, and conversion funnels.

- Lead A/B testing across creatives, audience targeting, bidding strategies, ad formats, and user journeys to improve performance.

- Identify opportunities to scale campaigns, optimize channel mix, and unlock new growth levers.





- Build performance dashboards and present actionable insights and recommendations to key stakeholders.

- Support market expansion initiatives by developing and scaling acquisition strategies across new geographies.

- Stay updated on platform changes, industry trends, and emerging technologies to continuously improve campaign performance.

What We're Looking For

- 3+ years of hands-on experience in performance marketing with end-to-end ownership of paid acquisition campaigns.

- Proven success managing large marketing budgets and scaling user acquisition profitably.

- Hands-on experience managing campaigns across

Middle Eastern markets

, with a solid understanding of regional consumer behaviour, localisation, and platform best practices.

- Deep expertise in Google Ads, Meta Ads, YouTube, DV360/Programmatic, Affiliates, and mobile attribution platforms such as AppsFlyer and Adjust.

- Strong analytical skills with proficiency in Excel, Google Analytics, and BI tools; SQL is an added advantage.

- Excellent stakeholder management and cross-functional collaboration skills.

- Ability to balance analytical thinking with creative problem-solving to drive measurable business impact.

- Bachelor's or Master's degree in Marketing, Business, or a related field.

📌 Performance Marketing Manager (Bengaluru)
🏢 Healthify
📍 Bengaluru