Shift Timings: Monday to Friday - 11 AM to 8 PM (Weekends are fixed-offs)
Location: Sector V, Saltlake, Kolkata
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Video, and Performance Max).
- Conduct keyword research and competitor analysis to optimize campaign performance.
- Monitor campaign performance and continuously optimize for ROI, CPC, CTR, and conversions.
- Manage Google Analytics and Google Tag Manager for tracking and reporting.
- Generate qualified leads through paid advertising campaigns.
- Prepare regular performance reports and insights for management.
- Work closely with the sales and development teams to align marketing goals with business objectives.
- Stay updated with the latest Google Ads trends, updates, and best practices.
Requirements
- Minimum 2 years of experience in Digital Marketing with solid expertise in Google Ads.
- Hands-on experience with Google Ads, Google Analytics, and keyword research tools.
- Strong understanding of PPC strategies, bidding strategies, and campaign optimization.
- Analytical mindset with the ability to interpret campaign data and improve performance.
- Good communication and reporting skills.
Preferred (Though Not Mandatory)
- Google Ads Certification will be an added advantage.
- Experience in lead generation campaigns for digital marketing or IT services.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits
- Flexible schedule
- Leave encashment
Application Question(s):
- How many years of Meta Ads experience do you have?
Experience:
- Google Ads: 2 years (Required)
Work Location: In person
📌 Performance Marketing Manager (Kolkata)
🏢 Liberating Group
📍 Kolkata
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