: Digital Marketing Manager – Performance Marketing

Company: Antraajaal

Location: Chandigarh

Department: Digital Marketing

Experience: 3–5 Years

Employment Type: Full-Time, On-Site

About Antraajaal

Antraajaal is a branding and digital marketing agency helping businesses build strong brands and achieve measurable growth through digital marketing, performance advertising, creative communication, and strategic brand building.

We are looking for a results-driven Digital Marketing Manager – Performance Marketing to plan, execute, optimise, and manage paid advertising campaigns across Meta and Google Ads for our diverse portfolio of clients.

Key Responsibilities

1. Meta Ads (Facebook & Instagram)

- Plan, execute, and manage lead generation, sales, traffic, awareness, and remarketing campaigns.
- Develop audience targeting strategies, custom audiences, lookalike audiences, and retargeting campaigns.
- Manage campaign budgets, bidding strategies, placements, and ad performance.
- Analyse CPL, CPA, ROAS, CTR, CPC, CPM, and conversion rates.
- Conduct A/B testing of creatives, ad copies, audiences, and landing pages.
- Identify opportunities to scale winning campaigns while maintaining cost efficiency.

2. Google Ads & PPC

- Plan, execute, and optimise Google Search, Display, YouTube, Performance Max, and remarketing campaigns.
- Conduct keyword research, competitor analysis, negative keyword management, and search-term analysis.
- Manage bidding strategies, quality scores, conversion tracking, and budget allocation.
- Optimise campaigns for qualified leads, sales, and return on advertising spend.
- Monitor search impression share, CPC, conversion rates, CPA, and ROAS.

3.



Tracking, Analytics & Reporting

- Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Meta Pixel.
- Understand and implement conversion APIs and enhanced conversions where applicable.
- Prepare weekly and monthly performance reports with actionable insights.
- Track lead quality and coordinate with clients or sales teams to improve campaign outcomes.

4. Client & Team Management

- Manage paid advertising campaigns for multiple clients across different industries.
- Coordinate with creative, social media, website, and content teams to develop high-performing ad creatives and landing pages.
- Brief the creative team on campaign requirements, audience insights, and performance feedback.
- Communicate campaign progress, results, and optimisation recommendations to clients.
- Ensure timely execution and accountability for campaign deliverables.

Required Skills & Qualifications
- 3–5 years of hands-on experience in Meta Ads and Google Ads/PPC.
- Proven experience managing lead generation and performance marketing campaigns.
- Solid understanding of campaign structures, audience targeting, bidding, optimisation, and conversion tracking.
- Proficiency in GA4, Google Tag Manager, Meta Pixel,



and Looker Studio or similar reporting tools.
- Good analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns, budgets, and deadlines simultaneously.
- Meta Blueprint or Google Ads certifications will be an advantage.

Performance Expectations
- Generate quality leads and conversions at competitive acquisition costs.
- Improve campaign efficiency through continuous testing and optimisation.
- Maintain accurate conversion tracking and transparent reporting.
- Demonstrate measurable improvements in campaign performance.
- Manage advertising budgets responsibly and deliver on agreed campaign KPIs.

What We Offer
- Opportunity to work across multiple brands and industries.
- Exposure to diverse performance marketing campaigns and growth strategies.
- A collaborative environment with creative, branding, and digital marketing professionals.
- Opportunities for professional development and career growth.

#Performance Marketing #digitalmarketing #meta #google Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits

- Cell phone reimbursement

Ability to commute/relocate:
- Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- How many years of hands-on experience do you have managing Meta Ads and Google Ads?
- Have you independently managed both Meta Ads and Google Ads campaigns?
- Are you willing to join immediately?
- What is your current or expected monthly salary?

Education:
- Bachelor's (Required)

Experience:
- Performance marketing: 3 years (Required)

Work Location: In person

📌 Performance Marketing Manager (Chandigarh)
🏢 Antraajaal
📍 Chandigarh