At Marqetrix Web Solutions, we are looking for a data-driven Performance Marketing Executive to manage and scale paid advertising campaigns across multiple platforms. This role focuses on maximizing ROI through strategic planning, optimization, and continuous analysis. You will collaborate with creative and technical teams to deliver measurable growth, high-quality leads, and strong digital performance.

Role Overview

As a Performance Marketing Executive, you will lead paid media strategies across Google, Meta, and other advertising platforms to drive conversions and achieve campaign goals. You ll optimize budgets, refine targeting, and analyze performance data to ensure consistent and impactful results.

Responsibilities

- Plan, execute, and optimize campaigns on Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other paid platforms.

- Monitor daily performance metrics and improve KPIs such as CTR, CPA, CPC, ROAS, and conversions.

- Conduct keyword research, audience segmentation, and competitor analysis to refine targeting.

- Collaborate with the creative team to produce high-performing ad copies and creatives.

- Set up conversion tracking, pixels, UTM parameters, and prepare detailed performance reports.

Qualifications

- Proven experience in performance marketing with hands-on campaign management.

- Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.

- Robust understanding of A/B testing, audience segmentation, and funnel optimization.

- Ability to analyze data and translate insights into actionable strategies.





- Excellent communication skills and the ability to work across creative and technical teams.

Bonus Points

- Experience with automation tools, scripts, or AI-driven optimization platforms.

- Knowledge of landing page optimization, heatmaps, and CRO techniques.

- Experience managing eCommerce or high-budget performance campaigns.

- Familiarity with tracking setups via GTM, GA4, and advanced attribution models.

- Ability to develop performance forecasting models and budget projections.

Experience Requirements

- 2-4 years of experience managing paid campaigns across Google, Meta, or multi-channel platforms.

- Demonstrated success in scaling lead generation or sales-driven campaigns.

- Experience working with agencies or handling multiple client accounts.

- Strong understanding of ad performance metrics, conversions, and retargeting strategies.

- Ability to handle multiple campaigns and deliver results in fast-paced environments.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Role: Creative Marketing,

Industry Type: Advertising & Marketing,

Department: Marketing & Communication,

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills

CROLead generationCampaign managementCompetitor analysisAutomation toolsStrategic planningBudgetingMarketing ExecutiveForecastingAnalytics

📌 Performance Marketing Executive (Mumbai)
🏢 Marqetrix Web Solutions
📍 Mumbai