About the Role

Digital Corridor is looking for a results-driven Performance Marketing Executive who lives and breathes Meta Ads and Google Ads. You will own paid campaigns end to end, from strategy and setup to optimisation and reporting, with one clear goal: generating high-quality leads at the lowest possible cost. If you can turn ad spend into measurable business growth, we want to hear from you.

Key Responsibilities

- Plan, launch, and manage lead generation and conversion campaigns on Meta (Facebook and Instagram) and Google Ads (Search, Display, Performance Max, YouTube).
- Acquire quality leads and continuously improve lead-to-customer conversion, not just lead volume.
- Optimise campaigns daily for CPL, CPA, CTR, conversion rate, and ROAS.
- Run structured A/B tests on creatives, ad copy, audiences, landing pages, and bidding strategies.
- Build and refine audiences, including custom, lookalike, and retargeting segments.
- Manage budgets across multiple client accounts and ensure efficient allocation of spend.
- Set up and verify tracking with Meta Pixel, Conversions API, Google Tag Manager, and GA4.
- Conduct keyword research, competitor analysis, and search term reviews to cut wasted spend.
- Work with the creative and content teams to develop high-converting ad creatives and landing pages.
- Prepare clear weekly and monthly performance reports with actionable insights for clients and management.




- Stay updated on platform changes, algorithm updates, and new ad formats.

Required Skills and Qualifications
- 2+ years of hands-on experience running Meta Ads and Google Ads campaigns with a proven track record of results.
- Strong expertise in lead generation campaigns, including lead forms, landing page funnels, and WhatsApp/click-to-call campaigns.
- Solid understanding of bidding strategies, campaign structure, and funnel-based targeting (TOFU, MOFU, BOFU).
- Proficiency in GA4, Google Tag Manager, Meta Events Manager, and conversion tracking.
- Analytical mindset with strong command of Excel or Google Sheets for data analysis.
- Experience managing monthly ad budgets of ₹5 lakh or more.
- Ability to handle multiple accounts and deadlines in a fast-paced agency environment.
- Google Ads and Meta Blueprint certifications are a strong plus.

What We’re Looking For We want someone who takes ownership of numbers, thinks like a business owner, and is never satisfied with “good enough.” You should be able to look at a campaign, diagnose what’s broken, and fix it quickly.

What We Offer

- Competitive salary with performance-based incentives
- Chance to manage diverse clients across industries
- Fast growth path in a performance-first agency
- A collaborative team that values results and fresh ideas

📌 Performance marketing Executive (India)
🏢 Digital Corridor
📍 India