– Performance Marketing

Job Title: Performance Marketing

Experience: 4–8 Years

Department: Marketing / E-commerce

Job Summary

We are looking for an experienced Performance Marketing professional with 4–8 years of experience in e-commerce and digital marketing campaigns . The candidate will be responsible for planning, executing, optimizing, and analyzing performance marketing campaigns across various digital platforms to drive sales, leads, website traffic, and overall business growth.

Key Responsibilities

- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms .
- Manage and optimize campaigns focused on e-commerce sales, conversions, ROAS, CAC, and revenue growth .
- Develop strategies for customer acquisition, remarketing, retargeting, and audience engagement.
- Monitor campaign performance and optimize budgets, bids, targeting, creatives, and keywords.
- Conduct A/B testing of ad creatives, landing pages, audiences, and campaign strategies.
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Work closely with the creative, content, sales, and e-commerce teams to develop high-performing campaigns.
- Manage campaign budgets effectively and ensure maximum return on advertising spend.
- Track key performance metrics such as CTR, CPC, CPM, CPA,



Conversion Rate, ROAS, and Revenue .
- Identify market trends, customer behavior, and new opportunities for business growth.
- Implement strategies to improve customer acquisition, retention, and overall e-commerce performance.
- Ensure proper tracking and measurement through tools such as Google Analytics, Google Tag Manager, and conversion tracking .

Required Skills & Qualifications

- 4–8 years of hands-on experience in Performance Marketing/Digital Marketing .
- Strong experience in E-commerce marketing and online sales campaigns .
- Expertise in Google Ads and Meta Ads .
- Valuable understanding of campaign optimization, audience targeting, retargeting, and conversion strategies.
- Strong analytical and data-driven approach.
- Experience in managing advertising budgets and achieving performance targets.
- Knowledge of Google Analytics, Google Tag Manager, and other marketing analytics tools.
- Strong understanding of customer acquisition funnels and e-commerce KPIs.

Preferred

- Experience working with D2C, e-commerce, retail, or consumer brands .
- Knowledge of marketplace advertising platforms such as Amazon Ads or Flipkart Ads will be an added advantage.
- Strong understanding of ROI/ROAS-driven marketing strategies.

📌 Performance Marketing (Bhopal)
🏢 AISECT INDIA
📍 Bhopal