Performance Marketing Specialist (B2B)

SMEC Automation Pvt. Ltd. | Kochi, Kerala | On-site

Job Details

- Job Type: Full-time, Permanent
- Hiring Urgency: Immediate (Kerala-based candidates only)
- Salary Range: ₹20000 to ₹ 30000
- Experience Required: 1 –3 Years

SMEC Automation works across Oil & Gas, Marine and Industrial Engineering sectors, where marketing requires more than generating traffic. Reaching the right technical audience, generating qualified enquiries and tracking campaign performance are essential. We are looking for a Performance Marketing & Analytics Executive who can manage paid advertising campaigns, improve organic search visibility, implement conversion tracking and turn marketing data into actionable insights.

The ideal candidate will be comfortable working with digital marketing platforms, analytics tools and lead-generation campaigns focused on technical and B2B audiences.

Key Responsibilities

1. Paid Advertising & Campaign Management

- Plan, execute and optimise Google Ads, Meta Ads and LinkedIn Ads campaigns.
- Manage campaign budgets, audience targeting, keyword selection, bidding strategies and conversion goals.
- Monitor CTR, CPC, CPL, conversion rates and lead quality.
- Identify opportunities to improve campaign efficiency and generate qualified B2B leads.

2. SEO & Organic Performance

- Conduct keyword research, competitor analysis and on-page SEO.
- Monitor organic traffic, keyword rankings and website performance.
- Use Google Search Console to identify indexing issues, search trends and optimisation opportunities.
- Collaborate on SEO content and landing page improvements.

3. Analytics & Conversion Tracking

- Work with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google Search Console.
- Set up and validate conversion tracking for forms,



calls, campaign enquiries and other relevant actions.
- Implement and maintain UTM parameters for campaign attribution.
- Analyse landing page performance, traffic sources, user behaviour and lead attribution.
- Troubleshoot tracking discrepancies and maintain reliable campaign data.

4. Email & WhatsApp Marketing

- Plan and execute email campaigns using Mailchimp or similar platforms.
- Segment audiences, monitor campaign engagement and improve email performance.
- Support WhatsApp marketing campaigns for lead nurturing and follow-ups.

5. Reporting & Marketing Analytics

- Prepare regular campaign performance reports and dashboards.
- Track leads, marketing spend, cost per lead, conversion rates and channel-wise performance.
- Translate data into actionable recommendations for campaign optimisation.
- Coordinate with the sales team to assess lead quality and improve marketing-to-sales conversion.

Required Skills & Qualifications
- 1–3 years of hands-on experience in digital marketing, performance marketing or marketing analytics.
- Practical experience with Google Ads, Meta Ads and LinkedIn Ads.
- Working knowledge of SEO, GA4, Google Search Console and Google Tag Manager.
- Understanding of conversion tracking, UTM parameters and lead attribution.
- Experience with email marketing tools such as Mailchimp.
- Ability to analyse campaign data and prepare performance reports.




- Strong analytical, communication and problem-solving skills.
- Proficiency in Excel or Google Sheets.
- Ability to manage multiple campaigns and meet performance targets.

Preferred Qualifications
- Experience in B2B marketing, industrial marketing, engineering, manufacturing, Oil & Gas or Marine sectors.
- Familiarity with technical lead generation and longer B2B sales cycles.
- Experience with Looker Studio or similar dashboard tools.
- Understanding of landing page optimisation and CRM-based lead management.

Salary & Perks
- Annual CTC: ₹20000 to ₹ 30000, depending on experience, technical proficiency and demonstrated campaign results.
- Full-time, on-site role based in Kochi.
- Opportunity to work on international B2B marketing campaigns across Oil & Gas, Marine and Industrial Engineering markets.
- Exposure to performance advertising, technical SEO, conversion analytics and lead-generation strategy.

How to Apply Interested candidates should send their updated CV along with the following details:
- Current CTC
- Expected CTC
- Notice period
- Relevant experience with advertising platforms and analytics tools

Email: [email protected] WhatsApp (messages only): +91 86060 47714

Location preference: Candidates based in Kerala are preferred.

We look forward to connecting with professionals who enjoy combining marketing strategy, campaign execution and data-driven decision-making.

Pay: ₹20,000.00 - ₹30,000.00 per month

Application Question(s)

- How many years of B2B Performance Marketing experience do you have?
- Are you currently based in Kerala and able to work on-site in Kochi?
- What is your notice period?
- What is your expected monthly salary?

Work Location: In person

📌 Performance Marketing & Analytics Executive (Kadavanthra)
🏢 SMEC Automation
📍 Kadavanthra