Company Description The Crafture is a bespoke furniture studio rooted in Indian craftsmanship, where each piece is made to order rather than mass produced. Working with solid wood, natural materials, and skilled artisans, the studio designs furniture around clients’ spaces, lifestyles, and aesthetic vision.

Every detail—from proportions and finishes to fabrics and functionality—is carefully considered to create cohesive interiors. Based out of a workshop in Gurugram, The Crafture invites clients to experience the making process up close, where furniture is shaped with intention. The studio is committed to crafting enduring spaces, not just individual pieces of furniture.

Role Description The Performance Marketeer is responsible for planning, executing, and optimizing digital campaigns that drive brand awareness, qualified leads, and sales for The Crafture. This full-time, on-site role in Gurugram involves managing performance marketing channels such as search, social, and display, while closely tracking campaign metrics and budgets.

The role includes developing data-driven strategies, creating and testing ad creatives and landing pages, and collaborating with design and content teams to ensure consistent brand storytelling.

The Performance

Marketeer will monitor analytics, prepare regular performance reports, and recommend improvements to enhance ROI and customer acquisition. The role also involves market research, audience segmentation,



and experimentation with recent tools and platforms to support growth.

Qualifications

- Candidates should possess skills in performance marketing strategy, campaign planning, and digital advertising across platforms such as Google Ads, Meta Ads, and other paid channels.
- Candidates should possess skills in data analysis, web analytics (e.g., Google Analytics), conversion rate optimization, and A/B testing to measure and improve campaign effectiveness.
- Candidates should possess skills in audience segmentation, remarketing, and lead generation, with an ability to align targeting with business and brand goals.
- Candidates should possess skills in collaboration with creative and content teams, basic copywriting for ads, and understanding of visual storytelling suited to a premium design brand.
- Candidates should possess skills in budget management, forecasting, and reporting, with strong attention to detail and the ability to present clear performance insights.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital or performance marketing are an advantage.
- Experience in premium consumer brands, home décor, design, or furniture is beneficial, along with familiarity with the Gurugram/Delhi NCR market.
- Ability to work on-site in Gurugram, collaborate effectively with cross-functional teams, and manage multiple campaigns in a fast-paced, craft-focused environment.

📌 Performance Marketeer (Gurugram)
🏢 The Crafture
📍 Gurugram