: Paid Ads Manager / Performance Marketing Manager

Company: Osumare Marketing Solutions Pvt. Ltd.

Job Title: Paid Ads Manager / Performance Marketing Manager

Department: Performance Marketing

Location: Kharadi, Pune – Head Office

Experience Required: 4+ years preferred

Salary: As per experience and expertise

Employment Type: Full-Time, Permanent

Work Mode: Work From Office

Working Days: Monday to Saturday

Working Hours: 9:30 AM to 6:30 PM

About Osumare Marketing Solutions

Osumare Marketing Solutions Pvt. Ltd. is a full-service branding and digital marketing agency specializing in performance marketing, SEO, social media management, branding, website development, creative strategy, and digital growth solutions.

We manage digital marketing campaigns for clients across multiple industries, helping businesses generate qualified leads, acquire customers, increase sales, and achieve measurable growth through data-driven marketing strategies.

Role Overview

We are looking for an experienced, analytical, and result-oriented Paid Ads Manager who can independently plan, execute, manage, optimize, and scale paid advertising campaigns across multiple platforms.

The candidate will be responsible for managing the complete performance marketing lifecycle, from understanding client business objectives and developing media plans to campaign setup, audience targeting, budget allocation, conversion tracking, optimization, reporting, and performance improvement.

The ideal candidate must have hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads, along with experience in e-commerce advertising, Google Shopping campaigns, remarketing, lead generation, and conversion-focused campaigns.

The candidate should be capable of managing multiple client accounts, handling advertising budgets responsibly, identifying performance improvement opportunities, and delivering measurable results while maintaining campaign profitability and efficiency.

Key Responsibilities1. Paid Advertising Strategy & Planning

- Develop comprehensive paid advertising strategies aligned with client objectives, target audiences, and business goals.
- Understand client products, services, target markets, sales processes, and customer acquisition requirements.
- Prepare media plans, advertising budgets, channel allocations, campaign structures, and performance forecasts.
- Identify the most suitable advertising platforms based on campaign objectives, audience behaviour, and industry requirements.
- Develop strategies for lead generation, e-commerce sales, website traffic, brand awareness, app promotion, and customer acquisition.
- Establish campaign KPIs such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rate, and customer acquisition cost (CAC).
- Conduct competitor research, keyword research, audience research, and advertising opportunity analysis.

1. Google Ads Management

- Independently plan, set up, manage, and optimize Google Ads campaigns.
- Manage Search, Display, Performance Max, Shopping, YouTube, and remarketing campaigns as applicable.
- Conduct keyword research, search intent analysis, negative keyword management, and search term optimization.
- Develop effective campaign structures, ad groups, bidding strategies, and conversion-focused ad copy.
- Optimize Quality Score, click-through rate (CTR), cost per click (CPC), conversion rates, and cost per acquisition.
- Manage Google Merchant Center feeds and product advertising for relevant e-commerce accounts.
- Analyze search terms, impression share, auction insights, and campaign-level performance.
- Identify wasted advertising spend and implement corrective actions to improve efficiency.
- Stay updated on Google Ads features, automation capabilities, policies, and campaign best practices.

1. Meta Ads Management

- Plan, execute, and optimize campaigns across Facebook and Instagram.
- Manage lead generation, website conversion, sales, remarketing, engagement, and awareness campaigns.
- Develop audience strategies using interest targeting, custom audiences, lookalike audiences, and retargeting where appropriate.
- Set up campaign structures, placements, budgets, bidding strategies, and conversion objectives.
- Collaborate with creative teams to develop effective ad concepts, messaging, formats, hooks, and calls to action.
- Monitor campaign fatigue, frequency, CTR, CPM, CPL, CPA, and conversion rates.
- Conduct A/B tests for creatives, audiences, copy, landing pages, and campaign settings.
- Optimize lead quality and conversion performance rather than focusing only on lead volume.
- Identify opportunities to scale winning campaigns while controlling acquisition costs.

1. LinkedIn Ads Management

- Plan and manage LinkedIn advertising campaigns for B2B clients.
- Develop targeting strategies based on industry, company size, job title, seniority, function, and relevant professional audiences.
- Manage Lead Gen Forms,



website conversion campaigns, sponsored content, and other suitable campaign formats.
- Support B2B lead generation, account-based marketing initiatives, and high-value customer acquisition.
- Monitor lead quality, cost per lead, engagement, and conversion performance.
- Coordinate with client sales teams to understand lead quality and improve campaign targeting.
- Optimize campaigns based on business outcomes and the quality of leads generated.

1. E-commerce & Shopping Ads

- Plan and manage paid campaigns focused on online sales and revenue growth.
- Manage Google Shopping and Performance Max campaigns for eligible e-commerce businesses.
- Coordinate product feed optimization, Merchant Center diagnostics, product categorization, and product-level performance analysis.
- Develop product segmentation and budget allocation strategies based on margins, demand, inventory, and sales performance.
- Monitor ROAS, CPA, average order value, conversion rate, and revenue contribution.
- Identify high-performing products and campaigns for scaling.
- Coordinate with website and e-commerce teams to improve landing pages, checkout experiences, and conversion rates.

1. Conversion Tracking & Analytics

- Set up and validate conversion tracking using Google Ads, Meta Pixel, Google Analytics 4, and Google Tag Manager.
- Work with developers to implement tracking for forms, purchases, calls, WhatsApp enquiries, and other relevant conversion actions.
- Understand and troubleshoot tracking discrepancies, attribution issues, and conversion measurement errors.
- Monitor campaign performance using GA4, advertising platform dashboards, and reporting tools.
- Use available CRM and sales data to evaluate lead quality, qualified leads, sales conversion, and revenue attribution.
- Ensure that campaign decisions are based on reliable data and properly configured conversion events.
- Understand attribution models, conversion windows, consent requirements, and privacy-conscious measurement practices.

1. Campaign Optimization & Scaling

- Monitor campaign performance regularly and implement data-driven optimization strategies.
- Identify underperforming keywords, audiences, ad sets, placements, creatives, and landing pages.
- Conduct structured experiments to improve campaign efficiency and conversion performance.
- Optimize budgets, bidding strategies, audience segmentation, and creative combinations.
- Scale successful campaigns while maintaining target CPL, CPA, ROAS, or other agreed KPIs.
- Diagnose performance fluctuations and recommend corrective measures.
- Identify opportunities to reduce wasted spend and improve advertising account efficiency.
- Maintain a systematic testing and optimization process across client accounts.

1. Landing Page & Conversion Rate Optimization

- Evaluate landing pages for relevance, user experience, messaging consistency, and conversion potential.
- Collaborate with design, content, and web development teams to improve landing page performance.
- Recommend improvements to headlines, forms, calls to action, page structure, loading speed, and mobile experience.
- Analyze conversion funnels and identify drop-off points.
- Support landing page A/B testing and conversion rate optimization initiatives.
- Ensure consistency between advertisements, landing pages, and the client's actual offerings.

1. Budget Management & Financial Accountability

- Manage advertising budgets responsibly across multiple platforms and client accounts.
- Allocate budgets according to campaign performance, business priorities, and growth opportunities.
- Monitor daily and monthly spending to avoid overspending and budget wastage.
- Maintain accurate campaign budget forecasts and expenditure reports.
- Communicate budget requirements, scaling opportunities, and performance risks proactively.
- Ensure campaign spending aligns with client approvals and agreed commercial objectives.

1. Reporting & Client Communication

- Prepare daily, weekly, and monthly campaign performance reports.
- Present key metrics, performance trends, campaign insights, and optimization recommendations.
- Explain campaign performance, challenges, and corrective actions clearly to clients and internal stakeholders.
- Track campaign KPIs against agreed targets and identify gaps.
- Coordinate with account managers and client servicing teams for updates and approvals.
- Maintain documentation of campaign structures, budgets, experiments, and optimization activities.
- Provide actionable recommendations rather than merely reporting numerical results.

1. Team Collaboration & Ownership





- Coordinate with graphic designers, copywriters, video editors, SEO specialists, social media managers, and web developers.
- Provide clear creative briefs based on audience insights, campaign objectives, and performance data.
- Ensure advertising creatives and landing pages are aligned with campaign requirements.
- Manage multiple client accounts and campaigns simultaneously.
- Take complete ownership of assigned accounts, from strategy and setup to optimization and reporting.
- Ensure timely completion of assigned tasks and maintain high standards of execution.
- Identify and communicate issues proactively instead of waiting for instructions.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Minimum 4 years of hands-on experience in paid advertising or performance marketing preferred.
- Strong practical expertise in Google Ads and Meta Ads.
- Working experience in LinkedIn Ads and B2B lead generation.
- Knowledge of Google Shopping, Performance Max, YouTube Ads, and e-commerce advertising.
- Experience managing multiple campaigns, advertising accounts, and budgets.
- Strong understanding of keyword research, audience targeting, bidding strategies, remarketing, and campaign optimization.
- Practical knowledge of GA4, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.
- Ability to analyze advertising data and make performance-driven decisions.
- Understanding of CPL, CPA, CTR, CPC, CPM, ROAS, CAC, and conversion rate.
- Experience with lead generation funnels, landing pages, and conversion rate optimization.
- Strong analytical thinking, problem-solving, communication, and reporting skills.
- Ability to work independently, manage competing priorities, and meet deadlines.

Preferred Skills
- Experience with e-commerce platforms such as Shopify or WooCommerce.
- Familiarity with CRM systems and offline conversion tracking.
- Experience with B2B marketing, real estate lead generation, or high-ticket services.
- Knowledge of Microsoft Advertising or other relevant advertising platforms.
- Familiarity with Looker Studio and performance reporting dashboards.
- Google Ads and Meta Blueprint certifications.
- Experience working in a digital marketing agency and managing multiple clients across industries.

Key Performance Indicators (KPIs) Performance will be evaluated based on relevant client objectives and agreed targets, including:
- Achievement of target CPL, CPA, ROAS, and conversion goals.
- Quality and business relevance of leads generated.
- Campaign efficiency and responsible budget utilization.
- Improvement in conversion rates and advertising performance.
- Accuracy of tracking, analytics, and reporting.
- Timeliness of campaign launches, optimizations, and deliverables.
- Quality of strategic recommendations and experimentation.
- Client satisfaction, account retention, and proactive communication.
- Ownership, accountability, and consistency in execution.

KPIs will be defined according to each client's industry, budget, conversion funnel, and business objectives. Results depend on market conditions, offer competitiveness, website performance, and other factors beyond advertising execution.

Ideal Candidate Profile

We are looking for a professional who:

- Can independently handle end-to-end paid advertising campaigns without constant supervision.
- Has strong practical knowledge of multiple advertising platforms.
- Understands the difference between generating leads and generating qualified, revenue-producing leads.
- Can make strategic decisions using campaign data rather than assumptions.
- Is proactive in identifying problems and implementing solutions.
- Takes complete ownership of assigned accounts and budgets.
- Can coordinate effectively with internal teams and clients.
- Is committed to continuous learning and keeping up with changes in advertising platforms.

How to Apply Interested candidates should share their updated resume along with details of their paid advertising experience, platforms managed, approximate advertising budgets handled, industries served, and measurable campaign results.

Candidates with relevant case studies demonstrating improvements in CPL, ROAS, conversion rates, lead quality, or customer acquisition performance will be preferred.

We are looking for a hands-on performance marketing skilled who can take complete ownership of paid advertising campaigns, manage budgets responsibly, and consistently work toward measurable business outcomes.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:
- Google Ad Manager: 4 years (Preferred)
- Facebook Advertising: 4 years (Preferred)
- Twitter Ads: 4 years (Preferred)

Work Location: In person

📌 Paid Media Manager (Pune)
🏢 Osumare Marketing Solutions
📍 Pune