Panav Biotech is looking for an experienced Marketing & Product Launch Manager who can take complete responsibility for launching and establishing our new cosmetics and skincare products in the market.

The ideal candidate should have solid hands-on experience in *new product launches, brand building, market development, product positioning, consumer marketing, and online & offline marketing, preferably within the **Cosmetics / Beauty / Skincare industry*.

Key Responsibilities

* Develop and execute a complete Go-to-Market (GTM) strategy for new products.

- Plan and manage the complete new product launch process, from pre-launch to post-launch.
- Conduct market research, competitor analysis, consumer research, and market opportunity assessment.
- Develop product positioning, brand communication, marketing strategy, and launch plans.
- Create strategies to build product awareness, consumer interest, and market demand.
- Plan and execute online marketing campaigns through social media, Google, Meta, YouTube, influencers, and other relevant platforms.
- Plan and execute offline marketing activities, including retail activation, product sampling, events, exhibitions, promotional activities, and market activations.
- Develop and manage influencer and celebrity marketing campaigns where relevant.
- Coordinate with sales, creative, product development, and other internal teams for successful product launches.
- Develop promotional campaigns and marketing materials to support product introduction and market penetration.
- Monitor customer feedback, competitor activity, product performance, and market response.
- Identify new market opportunities, customer segments, and promotional channels.
- Track campaign performance and marketing ROI.




- Manage marketing budgets and ensure effective utilization.
- Continuously develop strategies to strengthen brand presence and product visibility in the market.

Required Experience & Skills

* 8–12 years of relevant experience in Marketing, Brand Management, Product Marketing, or New Product Launch.

- Strong preference for candidates from the Cosmetics / Beauty / Skincare industry.
- Proven experience in launching new products or brands in the market.
- Strong understanding of consumer behaviour, product positioning, branding, and market development.
- Hands-on experience in both Online & Offline Marketing.
- Strong knowledge of brand promotion, advertising, influencer marketing, social media marketing, and consumer activation.
- Ability to independently develop and execute product launch strategies.
- Strong market research, analytical, communication, negotiation, and execution skills.
- Ability to work closely with multiple teams and drive the launch from planning to market establishment.

Preferred Industry Exposure

Candidates who have worked with Cosmetics / Beauty / Skincare brands such as Minimalist, Dot & Key, The Derma Co, Foxtale, Aqualogica, Lakmé, Sugar, Colorbar, Pilgrim, MyGlamm, Bombay Shaving Company, WOW Skin Science, MCaffeine, Lotus Herbals, or similar brands will be preferred.

Important Requirement

We are specifically looking for a candidate who has actual hands-on experience in launching new products/brands in the market. The candidate should understand how to take a new product from the launch stage to market awareness, consumer acceptance, and sales generation through effective online and offline marketing strategies.

Pay: ₹55,000.00 - ₹100,000.00 per month

Work Location: In person

📌 New Product Launch & Marketing (Kirti Nagar)
🏢 Panav Biotech
📍 Kirti Nagar