Panav Biotech is looking for an experienced Marketing & Product Launch Manager who can take complete responsibility for launching and establishing our new cosmetics and skincare products in the market.

The ideal candidate should have strong hands-on experience in *new product launches, brand building, market development, product positioning, consumer marketing, and online & offline marketing, preferably within the **Cosmetics / Beauty / Skincare industry*.

### Key Responsibilities

- Develop and execute a complete Go-to-Market (GTM) strategy for new products.
- Plan and manage the complete new product launch process, from pre-launch to post-launch.
- Conduct market research, competitor analysis, consumer research, and market chance assessment.
- Develop product positioning, brand communication, marketing strategy, and launch plans.
- Create strategies to build product awareness, consumer interest, and market demand.
- Plan and execute online marketing campaigns through social media, Google, Meta, YouTube, influencers, and other relevant platforms.
- Plan and execute offline marketing activities, including retail activation, product sampling, events, exhibitions, promotional activities, and market activations.
- Develop and manage influencer and celebrity marketing campaigns where relevant.
- Coordinate with sales, creative, product development, and other internal teams for successful product launches.
- Develop promotional campaigns and marketing materials to support product introduction and market penetration.
- Monitor customer feedback, competitor activity, product performance, and market response.
- Identify new market opportunities, customer segments, and promotional channels.
- Track campaign performance and marketing ROI.




- Manage marketing budgets and ensure effective utilization.
- Continuously develop strategies to strengthen brand presence and product visibility in the market.

### Required Experience & Skills

- 8–12 years of relevant experience in Marketing, Brand Management, Product Marketing, or New Product Launch.
- Strong preference for candidates from the Cosmetics / Beauty / Skincare industry.
- Proven experience in launching new products or brands in the market.
- Strong understanding of consumer behaviour, product positioning, branding, and market development.
- Hands-on experience in both Online & Offline Marketing.
- Strong knowledge of brand promotion, advertising, influencer marketing, social media marketing, and consumer activation.
- Ability to independently develop and execute product launch strategies.
- Strong market research, analytical, communication, negotiation, and execution skills.
- Ability to work closely with multiple teams and drive the launch from planning to market establishment.

### Preferred Industry Exposure

Candidates who have worked with Cosmetics / Beauty / Skincare brands such as Minimalist, Dot & Key, The Derma Co, Foxtale, Aqualogica, Lakmé, Sugar, Colorbar, Pilgrim, MyGlamm, Bombay Shaving Company, WOW Skin Science, MCaffeine, Lotus Herbals, or similar brands will be preferred.

### Important Requirement

We are specifically looking for a candidate who has actual hands-on experience in launching recent products/brands in the market.

The candidate should understand how to take a new product from the launch stage to market awareness, consumer acceptance, and sales generation through effective online and offline marketing strategies.

Pay: ₹55,000.00 - ₹100,000.00 per month

Work Location: In person

📌 New Product Launch & Marketing (Kirti Nagar)
🏢 Panav Biotech
📍 Kirti Nagar