ASM Modern Trade + BTL (Chennai)

Company: A1 SKC Food Products Private Limited

Products: Ghee, Butter, Milk Whitener, Saffron, Jaggery

Location: Chennai

Experience: 2-10 Years (FMCG Mandatory)

Salary: Rs. 30,000 - 60,000 + Incentives + TA/DA

Role Summary

We are hiring an Area Sales Manager (ASM) for Modern Trade Chennai who will be completely responsible for both Sales and BTL Activities. This person will own the entire Go-To-Market execution - from Modern Trade sales to Expo stall design, apartment activities & in-shop promotions.

Key Responsibilities

1. Contemporary Trade Sales:

- Own Chennai MT sales for all 5 products (Ghee, Butter, Milk Whitener, Saffron, Jaggery)
- Handle Key Accounts: Reliance, DMart, Lulu, Nilgiris, SPAR, More, etc.
- Ensure availability of Ghee/Butter in shelf & chiller, manage stock & expiry.
- Lead team of Sales Officers & Promoters.

1. BTL Activities / Go-To-Market (GTM) Activations - Complete Ownership:

- Expo & Trade Fairs: From scratch to end - Handle stall design coordination, vendor finalization, stall fabrication, branding, product display setup, pricing board & sales execution.




- Apartment & Society Activities: Plan weekly apartment campaigns, get association permissions, arrange stall/table, sampling kit, and drive on-spot sales.
- In-Shop Activities: Execute wet sampling & cooking demos (Ghee Dosa, Whitener Tea), handle promoter briefing, POSM placement.
- Event Coordination: Coordinate with graphic designer for stall design, banners, standees, danglers. Coordinate with fabrication vendor for stall production & installation.
- End-to-End Responsibility: Design brief to final execution, budget, billing, ROI report with photos/videos.

Candidate Must Have
- 2-10 Years in FMCG Modern Trade + BTL / Activations Experience is MUST.
- Must have handled Expo stall design & execution before.
- Strong contacts with Stall Fabrication Vendors, Designers & Apartment Associations in Chennai.
- Ready to work on weekends for Expos & Apartment Events.
- Own Bike & Good Communication Skills.

Salary: 30k-60k + High Incentives for Expo/Apartment Sales + PF/ESI Apply: [email protected]

📌 Modern Trade Sales Manager (Chennai)
🏢 A1SKC FOOD PRODUCTS PRIVATE
📍 Chennai