- Understand the brand, brand positioning & attributes.
- Plan & Execute the Marketing Plan
- Plan & Execute Marketing Activation ATL/BTL
- Own corporate marketing activities – Website, PR etc.
- Digital marketing
- Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
- Plan, develop & rollout BTL activation in requirement with defined sales objective.
Brand Strategy
- Participate in Business Plan development.
- Envision & Create brand strategy document.
- Create annual action plans using the full marketing mix to implement brand strategy.
Product & Brand Analysis
- Develop & Evolve product insights for lead / lag markets
- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
- Creates regular marketing reports.
Media Planning and Execution
- Plan creative BTL campaigns & champion deployment across country to solve business problems
- Coordinate with the media agency for the execution of the media plans.
Key Deliverables
- Market Share & volume growth
- Brand Launch
- Brand Campaigns
- Drive traffic & conversion via digital media
- BTL and Activations
Competencies
Technical/ Functional
- Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
- Understanding of how digital marketing works
- Trade Marketing
- High Analytical Skills.
- Sales Process Understanding
Behavioral:
- Align and motivate team for high performance
- Collaborate across all interfaces
- Uphold values; inculcate a culture of excellence
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
- Develop and engage people.
- Liasoning with all stake-holders specially sales team