You will report to the Marketing Head and lead BTL, ATL and partnerships at Business Standard, including
- Identifying and planning visibility for consumer and trade touchpoints, day-in-life
- Executing brand and native events with event management agencies, ensuring quality with cost efficiency
- Collaborating with other media (TV, outdoor, digital, trade, etc.) for inventory barters and other cross-promotional arrangements
- Working with the creative agency and internal Marcom lead to develop creatives needed for effective execution of your work
Requirements
- Post-graduate in business management or related. Exceptional graduates, in terms of work and/ or college, can be considered.
- Hands-on experience of managing and executing events at scale
- Well networked with ATL and event agencies
- A logical and rational approach to marketing
- A keen attention to detail and an overall positive sense of aesthetic