Company Description XIOUS is a up-to-date Indian FMCG and lifestyle brand focused on premium-quality everyday essentials that blend performance, innovation, and affordability. Founded under Sadhu Ventures Private Limited the brand specializes in personal care, hygiene, and lifestyle products designed for contemporary consumers.

The current portfolio includes handwash and personal care solutions, with planned expansion into broader FMCG and lifestyle categories. XIOUS emphasizes reliability, modern design, and customer satisfaction to deliver a premium experience in daily life. Guided by innovation and a customer-first mindset, the company aims to build a trusted brand that delivers value, quality, and confidence with every product.

Role Description The Marketing Manager role is a full time, on-site position based in the Kolkata metropolitan area.

The Marketing

Manager will develop and execute marketing strategies for XIOUS’s FMCG and lifestyle products, including brand positioning, campaign planning, and market outreach. Daily responsibilities include conducting market and competitor research, managing digital and offline campaigns, coordinating with sales and product teams, and overseeing content and creative assets. The role also involves monitoring performance metrics, optimizing marketing spend, managing external agencies and vendors,



and supporting new product launches.

The Marketing

Manager will help strengthen brand presence, drive customer engagement, and contribute to overall business growth.

Qualifications

- Strong skills in marketing strategy, brand management, and campaign planning for FMCG or lifestyle products.
- Experience with digital marketing channels, including social media marketing, performance marketing, and content-led campaigns.
- Ability to conduct market research, analyze consumer insights, and interpret data to inform marketing decisions.
- Proficiency in coordinating creative development, including messaging, visual assets, and promotional materials.
- Excellent communication, collaboration, and stakeholder management skills across cross-functional teams.
- Proven experience managing budgets, timelines, and external partners or agencies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Previous experience in FMCG, personal care, or lifestyle brands, preferably in the Indian market, is highly beneficial.
- Strong organizational skills, attention to detail, and the ability to work on-site in the Kolkata metropolitan area.

📌 Marketing Manager (Kolkata Metropolitan Area)
🏢 XIOUS
📍 Kolkata Metropolitan Area