Job Title: Marketing Manager (SaaS Business Model Experience Required)

Company: EthicFin

Location: HiLITE Business Park, Calicut

Job Type: [Full-time]

Experience: 3 years, with at least 1 years in B2B SaaS marketing

About EthicFin

EthicFin is a cloud accounting software platform built for the Saudi Arabia and Gulf market. Our product is ZATCA Phase 2 compliant, and we serve businesses that need e-invoicing and tax-ready accounting without the complexity. We are a growing team of nearly 30 people across tech, sales, support, operations, and finance.

About the Role

We are looking for a Marketing Manager to build and lead EthicFin's marketing function from the ground up. You will own how we attract, convert, and retain customers for a subscription-based product, so you need to think in terms of the SaaS funnel: acquisition, activation, retention, and expansion, not just campaigns and impressions.

You will work closely with our CBDO (Sales) and CEO/CTO to turn product strengths, especially ZATCA compliance, into a clear market message for finance teams, accountants, and SMB owners in KSA and the wider GCC.

Key Responsibilities

- Develop and execute the go-to-market and demand generation strategy for EthicFin's SaaS product
- Own the marketing funnel: lead generation, nurturing, trial-to-paid conversion, and churn reduction
- Plan and run campaigns across digital channels (LinkedIn, Google Ads, email, SEO, and content)
- Build and manage the content engine: product-led content, case studies, webinars, and compliance guides on ZATCA and VAT
- Define and track KPIs such as CAC, LTV, MQLs, conversion rates,



and payback period, and report on them regularly
- Partner with Sales to build lead handoff processes and sales enablement material
- Manage the marketing budget, agencies, and freelancers where needed
- Track competitors and market shifts in Saudi and Gulf accounting software
- Support positioning and pricing discussions with leadership, using market and customer data

Requirements

- 3 years of marketing experience, with at least [1] years in a B2B SaaS company
- Hands-on experience with a subscription or recurring-revenue business model, including funnel metrics, retention, and churn
- Robust understanding of SaaS growth metrics (CAC, LTV, ARPU, MRR/ARR)
- Experience running paid campaigns (Google Ads, LinkedIn Ads, Meta) with clear ROI reporting
- Proven ability to write clear, persuasive copy for both technical and non-technical audiences
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Zoho, or similar)
- Working knowledge of SEO and content marketing
- Experience marketing to finance, accounting, or SMB audiences is a strong plus
- Experience with GCC or Middle East markets is a plus, and Arabic or Malayalam language skills are an advantage
- Comfortable working in a fast-paced, small-team environment with high ownership

What We Offer

- The chance to build a function from scratch and shape the marketing direction of a growing SaaS product
- Direct access to leadership and decision-making

Pay: ₹30,000.00 - ₹60,000.00 per month

Experience

- SaaS sales: 3 years (Required)

Work Location: In person

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