Brand and creative direction

- · Own the annual marketing plan and budget, and deliver against agreed outcomes.

- · Own brand positioning, brand guidelines and consistency across every channel and every outlet.

- · Own the creative standard: scripts, films, key visuals and design language. Commission and approve all
- flagship content.

- · Track market and competitor activity, and bring those insights into product and pricing discussions.

Demand generation

- · Own the full funnel (reach, engagement, lead, qualified lead) and the metrics at each stage.

- · Set the content strategy across owned channels, including the video library that drives most of our
- enquiries.

- · Improve marketing-sourced revenue, not just lead volume.

People, vendors and cross-functional working

- · Build the marketing team’s capability across creative, content and performance marketing.

- · Manage agencies, vendors and production partners on cost, quality and timelines.

- · Work closely with Franchise Development, Customer Experience, Product and Sales so marketing effort lands where the business needs it.

Systems, AI and reporting

- · Embed AI tools across creative and performance workflows, and keep the team ahead of new tools.

- · Publish marketing analytics and a transparent monthly performance report to the COO.

What success looks like





- · The creative standard is visibly raised: our work is recognisable before the logo appears.

- · The brand is applied consistently across the network, with no off-format material in circulation.

- · Qualified lead volume grows and lead quality improves.

- · Marketing cost per acquisition falls year on year.

- · The marketing team produces high-quality work without daily direction.

What we are looking for

Must have

- · Graduate or postgraduate in Visual Communication, Design, Mass Communication or Marketing; MBA is an advantage.

- · 6 to 9 years across brand, creative and performance marketing, including at least 2 years leading or
- guiding a team.

- · Exposure to both consumer (B2C) and channel/B2B marketing.

- · Strong understanding of the Tamil Nadu market.

- · Hands-on experience using AI tools in creative and performance marketing (mandatory).

- · Fluent in English and Tamil (spoken and written).

Skills and attributes

- · Strong creative judgement: able to protect the brand line and still deliver work quickly.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits

- Health insurance

- Provident Fund

Experience

- B2B Marketing: 6 years (Preferred)

Work Location: In person

📌 Marketing Manager (Chennai)
🏢 Jobbycart technologies private
📍 Chennai