Company Description BharatTender is India’s first dedicated marketplace for private B2B procurement, offering businesses a structured, digital tendering platform instead of fragmented vendor communication and unverified suppliers. Companies can post RFQs, and pre-verified vendors submit sealed, competitive bids while agentic AI benchmarks market prices in real time.

Payments are securely held in escrow and released only after confirmed delivery, creating a trusted setting for buyers and suppliers. From tender creation to digital contract signing, every step of the procurement journey is tracked, transparent, and secure. BharatTender is focused on building trust, saving time, and driving growth for Indian businesses.

Role Description The Marketing Manager role at BharatTender is a full-time, on-site position based in Gurugram.

The Marketing

Manager will plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness across digital and offline channels. Day-to-day responsibilities include developing go-to-market strategies, managing performance marketing initiatives, overseeing content and communication plans, and analyzing campaign metrics to optimize ROI. The role also involves collaborating closely with product, sales, and operations teams to align marketing efforts with business objectives, conducting market and competitor research,



and managing agency and vendor relationships.

The Marketing

Manager will help shape BharatTender’s positioning in the B2B procurement space and ensure consistent, impactful messaging to target audiences.

Qualifications

- Strong skills in marketing strategy, campaign planning, and brand positioning, with experience in B2B or SaaS preferred.
- Proficiency in digital marketing channels such as performance marketing, SEO/SEM, social media, email marketing, and marketing automation tools.
- Ability to oversee content development for websites, blogs, and campaign assets, ensuring clear, compelling, and consistent messaging.
- Experience in market research, competitor analysis, and data-driven decision-making using analytics platforms and dashboards.
- Demonstrated ability to manage budgets, timelines, and multiple marketing projects in a fast-paced environment.
- Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across cross-functional teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in procurement, B2B marketplaces, or fintech platforms is beneficial, along with familiarity with the Indian business landscape.

📌 Marketing Manager (Gurugram)
🏢 BharatTender
📍 Gurugram