Company: Mikelin Nutrition Enterprises (Clean & Crafted)

Location: Mumbai

Role Type: Full-time

Requirement: Immediate

Experience: 8-10 Years

Age: Within 32 Years

About Clean & Crafted

Clean & Crafted is a rapidly growing nutrition-focused, clean-label food startup building one of India's most trusted food brands. We create thoughtfully crafted breads and future food products using natural ingredients, nutrition science, and uncompromising quality standards.

Make History With Us

Clean & Crafted isn’t tweaking an existing category—we’re creating one. Our mission is to put science‑backed nutrition into everyday food while being radically transparent about ingredients. If you want a true 0 → 1 journey at a purpose‑led FMCG startup and the chance to have your fingerprints on a brand, a business, and an entirely new category—this is it.

Role Overview

We are seeking a highly driven Growth & Marketing Leader with up to 10 years of experience in FMCG, food, bakery, D2C, or consumer brands. This is a hands-on leadership role responsible for driving brand growth and sales across Quick Commerce, Retail(MT and Premium GT). The right candidate may earn long-term equity and evolve into a strategic management/board-level role.

Why This Role Is Rare

● Founding Team ➔ meaningful ESOPs.

● Category Creation ➔ shapes how India thinks and consumes clean‑label nutrition staples.

● Full Canvas Ownership ➔ brand, performance, trade, comms, P&L; from day one.

● Build Your Own Team ➔ designer, performance marketer, CRM / data, agile agency.

● Hyper‑Visible Impact ➔ SMART targets to achieve.

What You’ll Do





● Architect a stepped 12‑month and onward growth plan to hit the targets as a 1st Goal.

● Own the funnel – awareness → trial → repeat → advocacy.

● Hire, coach, and level‑up a lean in‑house growth pod.

● Win in channels – contemporary‑trade sell‑through & Q‑Comm search share.

● Run weekly promos on content, pricing, bundles, and promos.

● Craft reels, influencer stories & snackable content consumers love.

● Champion the consumer and plan the product and geographical roadmap.

About You

● 8-10 years in FMCG/food/high‑growth premium consumer marketing.

● Track record of taking brand(s) or product lines from launch to scale.

● Fluent in digital growth, influencer ecosystems & trade marketing.

● Data‑obsessed yet storytelling‑driven; comfortable in analytics dashboards and store aisles.

● Builder‑owner mindset; thrives on limited resources and direct accountability.

The Upside

● Competitive salary (startup‑indexed).

● Significant ESOP track.

● Blank‑canvas authority and ownership

● Purpose & pride: change how India eats everyday staples.

● Working with the founder(s) with a strategic voice.

12‑Month Success Snapshot

● XXXXX+ loaves/day in Mumbai.

● XXX active MT and Premium GT stores.

● Top‑3 search share on Q‑Comm with ≥ ?? % repeat.

● ROAS: ≥?? blended digital spend

● Brand Love: Prompted awareness ?? %+ in target SEC A/B

● Prompted awareness ≥ ?? % in SEC A/B.

Ready to Create History?

Send your story—not just a CV. Tell us one brand play you’re proud of and one audacious idea you’d test at Clean & Crafted in the first 30 days.

📌 Marketing Head (Mumbai)
🏢 Clean u0026 Crafted Foods
📍 Mumbai