18 Oct
|
Titan Company
|
Bengaluru
18 Oct
Titan Company
Bengaluru
Job Requirements
- Manage and optimize performance marketing campaigns across marketplace platforms such as Amazon, Flipkart and other relevant e-commerce channels.
- Drive GMV, sales and traffic through effective deployment of advertising budgets.
- Monitor key performance metrics such as:
- ROAS / ACOS
- Spend
- Sales / GMV
- Impressions
- CTR
- CPC
- Conversion Rate
- Analyze campaign, SKU, keyword and targeting-level performance to identify opportunities for optimization.
- Manage budgets, bids, targeting and campaign structures to maximize campaign performance.
- Identify high- and low-performing SKUs, categories, keywords and campaigns and take corrective actions.
- Work closely with e-commerce, category, sales, and creative teams to improve campaign performance.
- Support marketplace event planning and execution during key periods such as Big Billion Days, Great Indian Festival and other major sales events.
- Prepare regular performance reports and translate data into clear business insights and actionable recommendations.
- Continuously experiment with targeting, bidding,
creatives, budgets and campaign structures to improve campaign efficiency.
- Stay updated on marketplace advertising platforms, new features and evolving performance marketing practices.
Work Experience
- 1–3 years of experience in performance marketing / digital marketing / e-commerce
- Understanding of marketplace advertising, preferably Amazon, Flipkart or similar platforms
- Strong understanding of ROAS, ACOS, CTR, CPC, CVR, impressions and sales/GMV
- Ability to analyze campaign performance and identify optimization opportunities
- Experience in campaign setup, budget management, bidding and targeting
- Strong analytical and numerical skills
- Good working knowledge of Excel / Google Sheets
- Ability to interpret data and convert it into actionable recommendations
- Strong learning agility and ability to quickly learn new platforms/tools
- Good communication and stakeholder-management skills
📌 Marketing Executive-Performance Marketing (Bengaluru)
🏢 Titan Company
📍 Bengaluru