Job Title:Marketing & Brand Associate

Location: Mumbai, Maharashtra

Role: Full-time

Experience: 1–2 years

About MIYO

MIYO is a dessert bar built around one simple idea: your dessert, your way.

We’re creating a space that goes beyond desserts - a high-energy, social hangout where great desserts, music, people and a little bit of chaos come together. We want MIYO to be a brand people connect with, talk about and keep coming back to.

We’re looking for someone who gets this vision and wants to help build MIYO into a brand with a distinct personality, a strong community and a culture of its own.

The Role

This is an all-round marketing and brand role for someone who enjoys both the creative and execution sides of marketing.

You’ll work closely with the founders to shape MIYO’s content, bring campaigns to life, manage our social media presence and make sure the brand’s personality comes through in everything we put out.

From coming up with content ideas to getting your hands dirty filming, editing and coordinating shoots, we’re looking for someone who can take ownership and make things happen.

What You Will Do:

1. Content Strategy & Social Media

- Develop content ideas and strategies that bring MIYO’s personality, culture and positioning to life.
- Plan and manage the social media content calendar across Instagram and other relevant platforms.
- Write captions, develop creative concepts and identify trends we can make our own.
- Manage DMs, comments and day-to-day community engagement.
- Constantly explore ways to improve our content, reach and engagement.

2. Content Creation

- Shoot raw content on your phone, including behind-the-scenes moments, product videos, store experiences and founder-led content.




- Create basic reels, stories, posts and other social media assets independently.
- Have a good understanding of editing, design and visual storytelling.
- Work with freelance videographers, editors and graphic designers to execute bigger ideas.
- Brief creatives clearly, share feedback and ensure the final output stays true to MIYO’s identity.

3. Campaigns, Launches & Activations

- Help conceptualise and execute current product launches, campaigns, events and in-store activations.
- Coordinate shoots, manage timelines and ensure ideas move from concept to execution.
- Bring fresh ideas to the table to make MIYO more visible, talked about and culturally relevant.

4. Founder Branding & Storytelling

- Help build the founders’ personal brands through content, storytelling and social media.
- Identify opportunities to tell the story behind MIYO, our team, our products and our journey.
- Capture authentic, engaging moments that help people connect with the people building the brand.

5. Building the MIYO Brand

- Help maintain a consistent verbal and visual identity across our social media, campaigns and other brand touchpoints.
- Contribute ideas for merchandise, collaborations, partnerships and community-building initiatives.
- Keep an eye on emerging brands, internet culture,



trends and creative campaigns for inspiration.
- Bring your own ideas and opinions. We want someone who questions, experiments and pushes the brand forward.

Who we are looking for:

- Someone with 1–2 years of experience in marketing, social media, content creation or a similar role.
- Someone who understands Instagram, internet culture, trends and what makes people stop scrolling.
- Comfortable shooting content and doing basic video editing and graphic design.
- A robust sense of aesthetics, storytelling, writing and creative direction.
- Organised enough to manage calendars, coordinate freelancers and keep projects moving.
- Proactive, resourceful and comfortable taking ownership rather than waiting for instructions.
- Someone who can balance creative thinking with hands-on execution.
- Excited by food, lifestyle, culture, hospitality or consumer brands.

Most importantly: We’re looking for someone with taste, curiosity, initiative and a genuine interest in building a brand — not just managing a social media page.

What You Will Get:

- The opportunity to work directly with the founders and have a real say in building the brand.
- Creative freedom to experiment, test ideas and take ownership of projects.
- Exposure to brand strategy, content, campaigns, launches, partnerships and founder branding.
- A fast-moving, collaborative setting where ideas can actually come to life.
- The chance to help shape a young brand as it grows into something much bigger.

Think You are a Fit? Send us your CV to [email protected] with portfolio or examples of work you’ve created, along with a short note on why you’d like to be part of MIYO.

📌 Marketing & Brand Associate (Mumbai)
🏢 Miyo Dessert Bar
📍 Mumbai