Job Title: Marketing & Social Media Manager

Brand: ROYAL CAVALIER

Employment Type: Full-time

Experience: 1–3 years preferred

Role: Social Media, Digital Marketing & Brand Growth

About ROYAL CAVALIER

ROYAL CAVALIER is a contemporary menswear brand built around heritage, refined craftsmanship, and timeless style. We aim to create a distinctive brand identity through thoughtfully designed menswear, premium presentation, and meaningful storytelling.

As a growing D2C startup, we are looking for someone who understands brand building and can help us establish a strong digital presence, grow our audience organically, and drive sales through strategic digital marketing.

We are looking for a creative, proactive, and result-oriented Marketing & Social Media Manager who can take ownership of our brand’s social media presence and digital marketing activities. The ideal candidate should be capable of developing content ideas, planning marketing campaigns, executing growth strategies, and managing paid advertising.

We are looking for someone who has previously worked on real projects, understands the fashion or lifestyle industry, and is interested in building a brand over the long term.

Key Responsibilities

1. Social Media Management

- Manage the brand’s Instagram, Facebook, and other relevant social media platforms.
- Develop monthly content calendars, posting schedules, and social media strategies.
- Maintain a consistent brand voice, visual identity, and premium brand positioning.
- Manage captions, hashtags, reels, stories, community engagement, and audience interactions.
- Monitor social media performance and implement strategies to improve reach, engagement, and followers.

2. Content Strategy & Organic Growth

- Generate creative ideas for reels, product shoots, storytelling, campaigns, and brand-building content.




- Understand current social media trends and identify opportunities relevant to menswear and fashion.
- Develop strategies to increase organic reach, audience engagement, brand awareness, and website traffic.
- Collaborate with photographers, videographers, models, and content creators.
- Turn product features, brand values, and customer insights into engaging content.

3. Paid Advertising & Performance Marketing

- Plan, execute, and optimize advertising campaigns on Meta Ads (Instagram and Facebook) and Google Ads.
- Understand audience targeting, retargeting, campaign objectives, and conversion tracking.
- Monitor advertising budgets and analyze key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions.
- Work on strategies to generate qualified website traffic, customer inquiries, and online sales.
- Test different creatives, audiences, and campaign approaches to improve performance.

4. SEO & Website Marketing

- Understand SEO fundamentals, keyword research, on-page SEO, and content optimization.
- Help improve website visibility and organic search traffic.
- Work with Google Analytics 4 and Google Search Console to track website performance.
- Identify opportunities to improve landing pages, product pages, and the overall customer journey.
- Support conversion rate optimization and website marketing initiatives.

5. Brand Growth & Marketing Planning

- Assist in developing marketing campaigns, seasonal launches, promotional activities, and brand collaborations.
- Research competitors, market trends, customer preferences,



and emerging opportunities.
- Develop strategies for customer acquisition, retention, remarketing, and repeat purchases.
- Track KPIs and prepare regular performance reports with actionable recommendations.
- Take ownership of marketing initiatives and contribute ideas that support the brand’s long-term growth.

Required Skills & Qualifications
- 1–3 years of relevant experience in social media management or digital marketing preferred.
- Must have worked on real projects, preferably with a brand, startup, D2C business, or fashion/lifestyle company.
- Practical understanding of Instagram growth, content strategy, and social media analytics.
- Working knowledge of Meta Ads Manager and Google Ads.
- Basic knowledge of SEO, Google Analytics 4, and Google Search Console.
- Strong creative thinking, communication, copywriting, and content-planning skills.
- Ability to interpret data, understand campaign performance, and make improvements.
- Familiarity with tools such as Canva, Meta Business Suite, and social media scheduling platforms.
- Ability to work independently, take initiative, and meet deadlines.

Who We Are Looking For We are not just looking for someone who can upload posts. We want someone who can think strategically, bring fresh ideas, understand the audience, and take responsibility for growing our brand.

As a startup, we value initiative, accountability, creativity, adaptability, and a genuine interest in building something meaningful. We are looking for a person who wants to grow with the brand and build a long-term skilled association.

If you understand both creativity and performance marketing and want to be part of a growing menswear brand, we would love to hear from you.

Pay: From ₹30,000.00 per month

Work Location: Hybrid remote in Rohini Sector-7, Delhi, Delhi

📌 Marketing and Social Media Manager (Rohini)
🏢 Royal Cavalier
📍 Rohini