ROLE PURPOSE

KAM- MT role to drive the growth of the Chicco brand across PAN India key accounts channels. This role involves managing and developing relationships with major retail partners, executing strategic initiatives, and achieving sales targets.

KEY DELIVERABLES

Account Management: Develop and maintain robust relationships with key Regional/national accounts, including major retailers, distributors, and partners. Act as the primary point of contact for these accounts.

Sales Strategy: Implement and manage sales strategies tailored to regional market needs, ensuring alignment with overall company objectives. Drive revenue growth and market share expansion for the Chicco brand.

Negotiations: Lead negotiations for trade agreements, promotions, and pricing strategies. Ensure favourable terms that align with company goals while meeting the needs of the accounts.

Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats. Use insights to adjust strategies and tactics accordingly.

Market Share Tracking- Improving share: Ensure an upward movement in market share in given set of accounts.

Sales Reporting: Track and analyse sales performance,



providing regular reports and forecasts to senior management. Utilize data to drive decision-making and improve account performance.

Collaboration: Work closely with the marketing, product development, and supply chain teams to ensure product availability, promotional effectiveness, and alignment with brand messaging.

Financial Hygiene: Manage Account receivable and Conduct regular Reconciliations with the Partners in collaboration with internal accounts.

Collaboration: Collaborate with regional operations team and maintain Tertiaries.

Customer Service: Address and resolve any issues or concerns raised by key accounts. Provide exceptional service to enhance customer satisfaction and loyalty.

Job Requirements :

- 4-15 years of experience in modern trade sales or key account management (National accounts only) within the FMCG industry.
- Proven track record of success in managing key accounts and driving revenue growth.
- Strong understanding of modern retail channels (MT) and ability to develop effective partnerships with customers. Experience in Sell in.

📌 Key Accounts Manager (Gurugram)
🏢 Artsana India
📍 Gurugram