: Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Experience: 1–3 Years

Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities, improve online visibility, generate leads, and increase website traffic through various digital marketing channels.

Roles and Responsibilities1. Search Engine Optimization (SEO)

- Perform on-page and off-page SEO activities.
- Conduct keyword research and competitor analysis.
- Optimize website content, meta titles, descriptions, headings, and URLs.
- Monitor website rankings, organic traffic, and keyword performance.
- Identify and fix basic technical SEO issues.
- Prepare monthly SEO performance reports.

2. Social Media Marketing
- Manage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
- Create and schedule engaging posts, reels, and promotional content.
- Develop social media strategies to increase reach, engagement, and followers.
- Monitor social media performance and respond to relevant inquiries.

3. Paid Advertising
- Plan and manage Google Ads and social media advertising campaigns.
- Monitor advertising budgets, leads, cost per lead, and campaign performance.
- Optimize campaigns to improve conversions and return on investment.

4. Website Management
- Update website content, images, blogs, and landing pages.
- Ensure website information is accurate and up to date.
- Coordinate with the website development team to resolve technical issues.
- Monitor website performance using Google Analytics and Google Search Console.

5. Lead Generation
- Develop digital marketing strategies to generate qualified leads.
- Manage online inquiries received through websites, social media, and advertising campaigns.




- Coordinate with the sales team to track lead quality and conversions.
- Maintain lead records and monitor campaign effectiveness.

6. Content Marketing
- Write and optimize SEO-friendly website content, blogs, and articles.
- Prepare promotional content for digital campaigns.
- Coordinate with graphic designers and content creators for marketing materials.
- Ensure all content follows the company's brand guidelines.

7. Reporting and Analysis
- Track website traffic, keyword rankings, leads, and campaign performance.
- Prepare weekly and monthly digital marketing reports.
- Analyze marketing data and recommend improvements.
- Monitor competitors' digital marketing activities and industry trends.

Required Skills
- Knowledge of SEO, SEM, and social media marketing.
- Experience with Google Analytics and Google Search Console.
- Understanding of Google Ads and Meta Ads.
- Knowledge of keyword research and SEO tools.
- Basic understanding of website management and content optimization.
- Good communication, analytical, and time-management skills.
- Ability to manage multiple projects and meet deadlines.

Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- 1–3 years of experience in digital marketing.
- Relevant certifications in Google Ads, SEO, or digital marketing are an advantage.

Key Performance Indicators (KPIs)
- Improvement in organic website traffic and keyword rankings.
- Growth in social media reach and engagement.
- Number of qualified leads generated.
- Cost per lead and advertising campaign performance.
- Website traffic and conversion rate.
- Timely completion of marketing activities and reports.

Working Conditions
- Full time position.
- Working hours and weekly offs as per company policy.
- Salary will be based on experience, skills, and company standards.

Pay: ₹14,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Jr. Digital Marketing Executive (Gurugram)
🏢 jvees consulting private
📍 Gurugram