Job highlights

- 3-6 years experience in social media and growth marketing with expertise in AI marketing tools and short-form video content creation
- Plan and execute social media campaigns, promote product launches, drive virtual event attendance, and track campaign performance

About the Role We are looking for a Social Media & Growth Marketing Manager who can take ownership of our digital marketing efforts across products, platforms, and virtual events.

This is a hands-on execution role for someone who understands how to turn content into visibility, engagement, leads, event registrations, and business growth.

You will be responsible for planning and executing social media campaigns, building online communities, promoting product launches, and driving attendance at webinars, virtual conferences, networking events, and other digital experiences.

We are looking for someone who can think strategically, create compelling content, use AI tools effectively, and consistently deliver measurable results.

Key Responsibilities

1. Social Media Strategy & Execution

- Manage and grow our presence across LinkedIn, Instagram, Facebook, X, YouTube, and other relevant channels.
- Build and execute monthly content calendars for multiple TWC brands.
- Create engaging posts, carousels, short videos, promotional graphics, and campaign content.
- Identify trends, audience interests, and opportunities to expand organic reach.
- Maintain consistent brand messaging across platforms.

2. Product Marketing & Lead Generation

- Develop campaigns to promote TWC's technology products, AI solutions, and digital platforms.
- Translate product features into clear, compelling customer benefits.
- Support product launches, announcements, and user acquisition initiatives.
- Develop audience-specific messaging and calls to action that drive website visits,



sign-ups, and qualified leads.

3. Virtual Events & Community Marketing

- Own promotional campaigns for webinars, virtual job fairs, networking events, conferences, and online community programs.
- Create and execute event marketing plans, including pre-event promotions, speaker highlights, countdowns, and post-event engagement.
- Coordinate email campaigns, social promotions, community outreach, and partner amplification.
- Drive event registrations, attendance, and post-event engagement.
- Repurpose event content into short videos, highlights, and other evergreen marketing assets.

4. Content Creation & AI-Powered Marketing

- Write compelling social media copy, marketing emails, newsletters, and promotional messaging.
- Use tools such as Canva, ChatGPT, and video editing platforms to produce high-quality marketing content.
- Leverage AI tools to improve content creation, research, campaign execution, and productivity.
- Work with internal teams to understand products and convert complex ideas into accessible marketing stories.

5. Campaign Performance & Growth

- Track campaign performance, including reach, engagement, traffic, registrations, leads, and conversions.
- Run experiments to improve messaging, creative assets, and campaign results.
- Support paid social media campaigns and retargeting initiatives as needed.
- Prepare weekly performance summaries and recommend improvements based on data.

Qualifications




- 36 years of experience in social media marketing, digital marketing, growth marketing, or related roles.
- Demonstrated experience managing social media accounts and executing campaigns that produce measurable results.
- Strong writing, storytelling, visual content, and communication skills.
- Experience promoting digital products, SaaS platforms, webinars, conferences, or online communities.
- Working knowledge of Canva, social media scheduling tools, email marketing platforms, and analytics.
- Ability to create short-form video content and promotional graphics.
- Familiarity with AI marketing tools and automation.
- Robust organizational skills and ability to manage multiple brands and campaigns simultaneously.
- Self-starter who can work independently in a fast-moving environment.

What Success Looks Like
- Consistent, high-quality social media presence across priority brands.
- Increased organic reach, relevant audience engagement, and community growth.
- Measurable growth in event registrations and attendance.
- More qualified traffic, product sign-ups, and marketing-generated leads.
- Campaigns delivered on schedule with clear performance reporting.
- Continuous improvement in conversion rates and marketing effectiveness.

Who Will Thrive in This Role You are a creative marketer who also thinks about business outcomes. You enjoy building campaigns, experimenting with new ideas, learning emerging technologies, and seeing your work translate into tangible results.

You are equally comfortable writing compelling content, designing a campaign, analyzing performance, and rolling up your sleeves to get things done.

If you love combining creativity, technology, social media, and measurable growth, we'd love to hear from you.

📌 Head of Social Media and Growth Marketing (Delhi)
🏢 TheWorkCompany
📍 Delhi