– Head of Sales

About the Company The company manufactures plain and prelaminated particle boards for the furniture, interiors and construction markets, and is promoted by the promoters of it's parent company. The boards are made from bagasse, an agricultural residue, at Ayodhya, Uttar Pradesh. The first plant, set up in 2022, has a capacity of 300 CBM per day, and a second plant is being established to take total capacity to 600 CBM per day.

Role Purpose To lead the sales function of the company, with customer satisfaction and price realisation as the primary objectives, and to grow sales across Uttar Pradesh, Bihar, West Bengal and the North-East.

Roles and Responsibilities

Customer Satisfaction

- Ensure high satisfaction among dealers, distributors and institutional customers.
- Resolve customer issues on quality, delivery and service promptly.

Price Realisation and Pricing

- Achieve the best possible price realisation in each market and product.
- Set prices in line with market timing, demand and competitor movement.

Sales Growth

- Deliver sales volume and revenue targets across Uttar Pradesh, Bihar,



West Bengal and the North-East.
- Strengthen and expand the network of distributors, dealers and institutional customers.

Data and Reporting

- Maintain accurate data on orders, sales, price realisation and customer feedback by state, dealer and product.
- Report monthly sales results and forecasts, with variance against plan, to the Chief Executive Officer.

Candidate Requirements

- 15–20 years of experience in sales of particle board, MDF, plywood, laminates or allied building materials.
- Must belong to North or East India and must have worked in this territory, with a positive understanding of the market and culture of Uttar Pradesh, Bihar, West Bengal and the North-East.
- Must have served as state lead for 2–3 states and handled a turnover of at least ₹100 crore.
- Preference for candidates who have held sales leadership positions with large, organised players in the wood panel industry.
- Graduate; full-time MBA (Marketing) or equivalent post-graduate qualification preferred.

📌 Head of Sales (Ayodhya)
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📍 Ayodhya