- Own the story. Set the positioning, messaging and brand, and keep every asset and spokesperson on one message.
- Build the category. Make Continuous Digital Trust Intelligence the term analysts, media and risk leaders use.
- Publish the evidence. Lead original research on scams, mules and deepfakes that media and analysts quote.
- Win named accounts. Run account based programmes for a defined list of financial institutions and source pipeline.
- Convene the buyers. Host closed door roundtables and executive dinners for chief risk officers and heads of fraud.
- Lead the team. Hire and lead a small senior team, including marketing managers in Dubai and Singapore.
Requirements
- B2B depth. 12+ years in B2B technology marketing, with 5+ years leading the function.
- Risk buyer experience. Has marketed fraud, identity, cybersecurity or risk technology to banks.
- Category building. Has taken a product from a feature story to a category story.
- Proof of pipeline.
Can show pipeline sourced from named enterprise accounts, with numbers.
- Evidence led content. Has published original data that analysts or business media quoted.
- Plain writing. Writes for a chief risk officer and can cut 20 pages to 1.
- India BFSI network. Relationships with risk leaders, business media and industry bodies.
Preferred Qualifications
- Regional range. A launch in the GCC or Southeast Asia.
- Builder record. Has built a marketing function from the first hire.
What We Offer
- Own the build. Join early and shape the function, the team and the way DeepID wins.
- Sell a current category. Continuous Digital Trust Intelligence, built for scams, mules and deepfakes.
- Group backing. The stability of SurePass Group, with hubs in India, Dubai and Singapore.
Location & Work Mode
- Location: India
- Work Mode: Onsite
📌 Head of Marketing (Delhi)
🏢 GoodSpace
📍 Delhi
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