– Head of Marketing

About the Company The company manufactures plain and prelaminated particle boards for the furniture, interiors and construction markets, and is promoted by the promoters of its parent company. The boards are made from bagasse, an agricultural residue, at Ayodhya, Uttar Pradesh. The first plant, set up in 2022, has a capacity of 300 CBM per day, and a second plant is being established to take total capacity to 600 CBM per day.

Role Purpose To build the company into a recognised and preferred particle board brand that commands better price realisation.

Roles and Responsibilities

Brand and Price Realisation

- Build brand recognition and preference in target markets.
- Position the brand to achieve better price realisation against competing brands.
- Define the brand identity, including the environmental credentials of bagasse-based boards.

Product

- Plan the product portfolio and décor ranges in line with market demand, and lead new product launches.

Channel and Influencers

- Drive engagement with dealers,



distributors, architects, interior designers and carpenters.

Planning, Data and Reporting

- Prepare the annual marketing plan and own the marketing budget.
- Track brand awareness, price realisation against competing brands and return on marketing spend.
- Report results against the marketing plan to the Chief Executive Officer every month.

Candidate Requirements

- 12–18 years of experience in marketing and brand management, preferably in wood panels, plywood, laminates or allied building materials.
- Minimum 5 years in a role leading the marketing function or a major brand.
- Preference for candidates who have held marketing leadership positions with large, organised players.
- Proven track record of building a brand and improving price realisation.
- Full time MBA (Marketing) or equivalent post-graduate qualification in marketing.

Compensation

📌 Head of Marketing (Ayodhya)
🏢 HR Equity Talent Hiring Partners
📍 Ayodhya