The Role

We are not looking for someone to run campaigns and reconcile orders we have a team for that. We are looking for the person who builds the Salford brand online from the ground up and owns its digital commerce P&L.;

This is a strategic leadership role for a thinker and a builder

— someone who designs the playbook, sets the direction across marketplaces, D2C and quick commerce, and hires and leads the people who execute it. You will own how Salford shows up, sells, and wins online over the next 3–5 years — not just this quarter's visibility.

What You Will Own

Strategy & P&L;

· Own the end-to-end online P&L;

— revenue, margin, growth and channel profitability across Amazon, Flipkart, D2C and quick commerce.

· Build the 01 brand-building strategy for Salford on e-commerce and quick commerce — positioning, category architecture, pricing and margin strategy, and long-term brand equity, not just short-term sales.

· Decide the channel mix and where to play

— marketplace vs. D2C vs. quick commerce — and the role each plays in the brand's growth.

Quick Commerce

· Build Salford's quick-commerce strategy and playbook

(Blinkit, Zepto, Instamart) — the newest, fastest-moving channel — from assortment and pricing to availability and brand presence.

Brand & Category

· Direct the content, listing and creative strategy

(the team executes) — ensuring Salford's storytelling, A+ content and brand presence are best-in-class.

· Own assortment and current-product launch strategy online, ratings/reviews strategy, and how the brand builds trust and repeat purchase.

Leadership & Systems

· Build, hire and lead the e-commerce team and manage agency/vendor partners.

· Build a data- and insight-led decision culture

— dashboards,



unit economics and first-principles thinking, not gut feel.

· Work cross-functionally with supply chain, finance, product and offline sales to make the online business coherent and profitable.

· Own the digital marketing and marketplace investment budget and the return on it.

What This Role Is NOT

Day-to-day campaign execution, keyword research, listing updates, order processing, and payment/order reconciliation — these are owned and run by the team this person builds and leads. We need the architect and the strategist

, not the executor.

Who We Are Looking For

· 8–16 years in e-commerce / digital commerce leadership, with a senior, strategic track record.

· From a consumer durables, appliances, kitchenware or comparable brand

— someone who understands building a physical-product brand online.

· Has built a brand from scratch (01) on e-commerce AND quick commerce

— this is non-negotiable; we want proof they have done it, not just managed an existing presence.

· A strategic thinker

— strong on brand, P&L;, unit economics and long-term category building; thinks in systems and first principles.

· A leader and builder

— has hired, built and led high-performing teams, and knows how to set direction and let others execute.

· Deep, strategic-level command of Amazon, Flipkart and quick-commerce platforms

— able to shape the game, not just operate the tools.

What Success Looks Like (First 12–18 Months)

· A clear, owned e-commerce and quick-commerce strategy and P&L; for Salford.

· Salford established as a credible, growing brand online — not just listed, but built.

· A capable team and operating system in place that runs without the Head doing the doing.

Send cv on [email protected] / [email protected]

📌 HEAD OF E COMMERCE (Noida)
🏢 united ekta group
📍 Noida