Company Description Heeraji Fashion LLP is a menswear brand with a 30-year legacy of craftsmanship, offering large-scale variety with boutique-level quality. The company leads the market across India and the GCC region, driven by technical precision, design excellence, and a focus on “first-time-right” manufacturing.

With over 180 new styles launched every month in small, exclusive batches, Heeraji Fashion LLP balances innovation with meticulous attention to detail. Its product range spans rugged denims, tailored trousers, and refined shirts and formals, curated to serve the complete wardrobe needs of the modern man. Team members join a growing organization that values heritage, agility, and a relentless focus on quality in apparel manufacturing.

Role Description The Head – LFS & Modern Trade Sales is a full-time, on-site role based in Bengaluru South, responsible for leading sales and channel growth across large format stores (LFS) and modern trade partners. This role oversees sales strategy, target setting, and performance management for key accounts and regional partners, ensuring strong brand visibility and optimal product placement.

The position involves developing and maintaining relationships with major retail chains, negotiating commercial terms, and driving joint business plans to meet revenue and margin goals. Day-to-day work includes monitoring sell-through, managing assortments and promotions, coordinating with merchandising, supply chain, and marketing teams,



and analyzing market trends to optimize distribution and pricing. The role also includes team leadership, training, and field visits to ensure effective execution at store level and alignment with the company’s menswear positioning.

Qualifications

- Candidates should possess strong sales and business development skills, with experience in LFS, modern trade, or organized retail channels.
- Candidates should possess skills in key account management, negotiation, and relationship building with retail partners and distributors.
- Candidates should possess skills in sales planning, forecasting, and data-driven performance analysis to manage revenue, margins, and inventory.
- Candidates should possess understanding of fashion or apparel retail, including category management, merchandising, and pricing strategies.
- Candidates should possess team leadership and people management skills, including coaching, performance management, and cross-functional collaboration.
- Candidates should possess robust communication and presentation skills, with the ability to influence stakeholders and represent the brand professionally.
- Relevant qualifications such as a bachelor’s degree in Business, Marketing, Retail Management, or a related field; an MBA or equivalent is an advantage.
- Prior experience (typically 8–12 years) in apparel or FMCG sales, with proven success in handling large format stores or modern trade at a regional or national level.

📌 Head – LFS & Modern Trade Sales (Bengaluru)
🏢 Heeraji Fashion
📍 Bengaluru