The Marketing Head will lead the organizations next phase of brand and business growth. This role will bring together brand strategy, consumer insight, creative storytelling, and commercial discipline to build customer preference and drive profitable growth across our website, marketplaces, and retail stores. We are looking for a leader who can set a clear direction, build a robust marketing team, and stay close to execution.

As our retail presence expands, the position will ensure customers experience one consistent, compelling brand across every touchpoint.

Key Responsibilities

- Define brand positioning, marketing strategy, and the annual roadmap aligned with business priorities.
- Understand customer needs, purchase behaviour, and barriers to consideration and repeat purchase; translate insights into campaigns, product narratives, experiences, and product and pricing decisions.
- Set creative direction across campaigns, content, social media, influencers, and PR; ensure a distinctive voice, consistent quality, and brand alignment across packaging, digital, and retail touchpoints.
- Own marketing budgets across brand building, acquisition, retention, and retail; partner with Finance and channel leaders to assess acquisition costs, customer lifetime value, contribution margins, and marketing effectiveness.
- Collaborate with Sales and CRM to drive acquisition, engagement, and repeat purchase through performance and lifecycle marketing, loyalty, referrals, search, social, affiliates, and emerging channels.
- Establish disciplined experimentation, attribution, and measurement, balancing short-term performance with long-term brand strength.
- Support store launches, local awareness, footfall, and conversion through scalable local marketing playbooks.
- Partner with Retail, Sales,



and Visual Merchandising to deliver engaging in-store experiences and connect digital and physical journeys through coordinated campaigns and communication.
- Use segmentation and purchase insights to personalize communication; work with Customer Experience and business teams to address customer journey friction.
- Build partnerships and community initiatives that strengthen relevance and trust, ensuring campaigns and content support customer and business objectives.
- Partner with Product, Merchandising, and Sales on launches, assortment storytelling, and seasonal campaigns, aligning plans with inventory, channel priorities, and operational readiness.
- Work with leadership to identify growth opportunities and guide investment decisions.
- Build, coach, and lead a high-performing team with clear goals, accountability, and effective collaboration across brand, creative, growth, CRM, and retail marketing.
- Manage agencies, creators, and partners against clear outcomes; develop team capability and a culture of curiosity, collaboration, and execution.

Experience and Qualifications

- 10-15+ years of marketing leadership experience, including ownership of brand strategy, growth, budgets, and teams.
- Experience in consumer brands, preferably footwear, fashion, lifestyle, or a related category.
- Demonstrated success growing a business across digital and physical retail channels.
- Strong understanding of performance marketing, brand building, CRM, consumer research, and marketing analytics.
- Experience translating marketing investment into measurable business outcomes.
- A track record of building teams and working effectively with founders or senior leadership.
- A bachelor’s degree in a relevant discipline; an MBA or equivalent qualification is preferred.

📌 Head Brand and Marketing (Gurugram)
🏢 Uberlife Consulting
📍 Gurugram