: Graphic Designer & Brand Identity Designer

Company: AWS Geek Pvt. Ltd.

Location: Panchkula, Haryana, India

Job Type: Full-Time

Work Mode: Work From Office

About the Role

We are looking for a creative and detail-oriented Graphic Designer who can handle end-to-end branding and visual design for our company, its brands, and client projects.

The ideal candidate should understand how to build a brand from scratch, develop a consistent visual identity, and create professional designs across digital and print platforms. This role requires more than designing individual posts — the candidate should be capable of developing a complete brand identity and maintaining brand consistency across every customer touchpoint.

Key Responsibilities1. Complete Branding & Brand Identity

- Develop complete brand identities for new and existing businesses.
- Create brand concepts, visual directions, and mood boards.
- Design logos, brand marks, icons, and supporting graphic elements.
- Establish brand color palettes, typography systems, imagery styles, and visual guidelines.
- Create comprehensive brand guidelines and brand identity manuals.
- Define logo variations, spacing, minimum sizes, backgrounds, and usage rules.
- Ensure consistency across all brand communications and platforms.
- Refresh or redesign existing brands when required.

1. Digital Marketing & Social Media Design

- Design social media posts, carousels, stories, advertisements, banners, and promotional creatives.
- Create visual assets for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Design campaign creatives for paid advertising and organic marketing.
- Develop reusable templates and creative systems for recurring content.
- Collaborate with the content and marketing teams to turn concepts into effective visual communication.

1. Website & UI Visual Assets

- Design website banners, landing page graphics, illustrations, icons, and other digital assets.
- Maintain brand consistency across websites, applications, and digital products.




- Work with UI/UX designers and developers to ensure designs are implemented accurately.
- Prepare web-ready assets in appropriate formats and resolutions.

1. Marketing & Business Collateral

- Design company profiles, presentations, pitch decks, brochures, flyers, and product sheets.
- Create business cards, letterheads, stationery, and email signatures.
- Design sales materials, proposals, service catalogs, and promotional documents.
- Develop branded templates for internal and external business communications.

1. Print & Offline Branding

- Prepare print-ready files with correct dimensions, bleed, margins, and color settings.
- Design packaging, labels, posters, banners, signage, and event materials when required.
- Coordinate with printing vendors and ensure final output meets quality standards.
- Understand the differences between digital and print production requirements.

1. Brand Strategy & Creative Direction

- Research competitors, industries, audiences, and design trends before developing a brand.
- Translate business goals and target audience insights into visual concepts.
- Present design concepts and explain the reasoning behind creative decisions.
- Maintain organized brand asset libraries and ensure files are easy to access and reuse.
- Identify inconsistencies in existing brand materials and recommend improvements.

Required Skills
- Strong understanding of branding, visual identity, typography, color theory, layout, and composition.
- Ability to build a complete brand identity from the ground up.
- Proficiency in Adobe Illustrator and Adobe Photoshop.
- Working knowledge of Adobe InDesign for brand guidelines and multi-page documents.




- Experience designing digital marketing creatives and business collateral.
- Understanding of print production, file preparation, and export specifications.
- Ability to create consistent designs across multiple platforms and formats.
- Strong creative thinking, attention to detail, and presentation skills.
- Ability to manage multiple projects, meet deadlines, and accept constructive feedback.

Preferred Skills
- Knowledge of Figma for digital assets and collaboration with UI/UX teams.
- Experience with motion graphics or basic animation.
- Familiarity with Canva for reusable marketing templates.
- Understanding of packaging, environmental graphics, and signage.
- Experience working with multiple brands across different industries.
- Knowledge of AI-assisted design tools as a supporting part of the creative workflow.

Qualifications & Experience
- A degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field is preferred; strong practical skills may be considered in place of formal qualifications.
- Previous experience in branding, graphic design, or creative agencies is preferred.
- A robust portfolio demonstrating complete branding projects is essential.

Application Requirements Candidates must share a portfolio demonstrating:
- At least one complete brand identity project, preferably from concept to final execution.
- Logo design and variations, color palettes, typography, and brand guidelines.
- Social media and digital marketing creatives.
- Business collateral such as company profiles, presentations, or brochures.
- Print designs or packaging projects, if available.

Important: We are looking for someone who can develop and manage a complete brand identity, not just create social media posts or logos. Candidates should demonstrate the ability to build a consistent visual language across all brand touchpoints. Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Graphic Designer (Panchkula)
🏢 Geek Techs Pro
📍 Panchkula