18 Oct
|
Syncron
|
Bengaluru
Job highlights
- Head of Marketing / Senior Field Marketing Manager . is a leading SaaS company with over 20 years of experience,specializing in aftermarket solutions
- Bachelor s degree in marketing,business,or a related field
- Flexibility to travel internationally as required.
- Experience working with global sales teams and partner ecosystems
Head of Marketing / Senior Field Marketing Manager is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Service Lifecycle Management Platform offers domain-fit solutions for:
- Supply Chain optimization,
- Pricing strategy,
- Service Fulfillment (e.g. warranty management, field service management, service parts management, knowledge management).
Our company has a with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden. We build upon the belief that our greatest strength is our People. Our unique has been appreciated by our Employees.
With this we are winning the hearts and minds of world-leading organizations , such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.
About the role
As Head of Marketing / Senior Field Marketing Manager you will play a critical leadership role within the Revenue Marketing organization, reporting to the SVP of Marketing with a dotted line into the Country Manager for Japan. You will own the regional strategy and execution of marketing programs that drive pipeline, accelerate deals, and strengthen Syncron s presence across key regions and ecosystems. This role is ideal for a strategic, collaborative, and highly organized marketing leader who thrives in a global, fast moving workplace.
What would you do
Regional Field Marketing Strategy
Develop and lead the regional field marketing strategy to support regional business objectives, including demand generation, brand awareness, customer engagement, and sales acceleration. Ensure alignment with regional sales leaders and cross functional marketing teams.
Event Strategy & Execution
Oversee the planning and execution of regional events including trade shows, industry conferences, customer summits, and webinars ensuring a consistent,
compelling brand presence and measurable business impact.
Content & Messaging Alignment
Collaborate with Product Marketing, Corporate Marketing, Content and PR to create or adapt content and PR that resonates with local markets. Ensure messaging consistency across all initiatives.
Market & Competitive Intelligence
Stay informed on regional market trends, customer needs, and competitive dynamics. Use insights to refine strategies, identify new opportunities, and support sales and marketing teams with relevant intelligence.
Budget Ownership
Manage and optimize the regional field marketing budget. Prioritize investments based on ROI, pipeline impact, and strategic importance.
Performance Measurement
Hel to define KPIs and measure the effectiveness of field marketing programs. Provide data driven insights and recommendations to continuously improve performance and pipeline contribution.
Cross Functional Collaboration
Partner closely with Sales, Partner Management, Product Marketing, Demand Generation, Corporate Marketing, Content & PR and Revenue Operations to ensure alignment and maximize the impact of regional initiatives.
What we expect:
7 10 years of experience in field marketing, or integrated marketing roles, ideally in a global B2B SaaS environment.
Proven success driving pipeline and revenue impact through field marketing programs.
Bachelor s degree in marketing, business, or a related field.
Strong leadership, communication, and stakeholder management skills.
Experience working with global sales teams and partner ecosystems.
Proficiency with marketing and analytics tools such as HubSpot, 6Sense, SFDC, or similar platforms.
Strategic thinker with the ability to translate business goals into actionable marketing plans.
Excellent project management and organizational skills.
Demonstrated ability to thrive in a cross functional, global environment.
Flexibility to travel internationally as required.
The icing on the cake:
Proven track record of collaborating within a global organisation across various roles.
Skilled in developing targeted regional programs that align with account-based marketing (ABM) strategies.
Ability to create content to support regional marketing strategies
Experience of working in industries that support the aftermarket
Unsure if you meet all the job requirements but passionate about the role Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!
Department Field Operations Bengaluru Remote status Hybrid Employment type Full-time
Respect. Flexibility. Growth.
At Syncron, we re not just shaping the future of service lifecycle management - we re also cultivating a dynamic and innovative community of thinkers, doers and visionaries passionate about making a difference.
The world is changing. Manufacturing companies are shifting from selling products to delivering services. And we are driving this transformation together with our Customers, by helping them reduce costs and manual processes. We are guiding them on their journey towards a fully connected service experience and making their brand stronger.
Our go al: to make the complex simple.
Visit to get to know us better!
Whistleblowing at Syncron
If you encounter any case of potential ethical or laws violations, you may submit a report to a dedicated Syncron Whistleblowing Platform .
You may request Syncron Whistleblowing Procedure via the ask a question tab available .
Field Operations Bengaluru Hybrid
Head of Marketing / Senior Field Marketing Manager
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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Field Operations Professional (Bengaluru)
🏢 Syncron
📍 Bengaluru