Field Marketing Executive (Mumbai)

Field Marketing Executive (Mumbai)

18 Oct
|
Silbells(Ornament Creations
|
Mumbai

18 Oct

Silbells(Ornament Creations

Mumbai

Key Responsibilities

1. Field Sales &
- Business Development

- Conduct regular field visits to identify and approach prospective dealers, retailers, distributors, institutions, businesses, and other relevant customer segments.

- Generate current business leads through direct visits, references, networking, telephone calls, and other approved channels.

- Present and promote the company's products, product range, pricing, schemes, and business offerings to prospective customers.

- Understand customer requirements and recommend suitable products and commercial offerings.

- Develop and maintain long-term business relationships with existing and prospective customers.

- Convert enquiries and leads into confirmed orders and work towards achieving assigned sales targets.

- Follow up on quotations, pending enquiries, negotiations, and prospective orders until closure.

- Identify opportunities for repeat business, cross-selling, and upselling.

- Monitor competitor activities, market prices, customer preferences, and emerging business opportunities.

1. Marketing &
- Promotional Activities

- Execute field-level marketing campaigns, promotional activities, product awareness drives, and customer outreach programmes.

- Distribute approved marketing materials, catalogues, product information, and promotional communication.

- Identify suitable locations, customer clusters, commercial areas, and business networks for targeted marketing activities.

- Support the implementation of promotional schemes, offers, exhibitions, trade events, and local marketing initiatives.

- Collect market feedback regarding product demand, customer expectations, competitor offerings, and promotional effectiveness.

- Coordinate with the Marketing Team at Head Office for campaign execution, branding requirements, and promotional material.

- Ensure all marketing communication, offers, and product representations are accurate and approved by the company.

1. Customer Relationship Management

- Maintain regular contact with existing customers to understand their requirements and generate repeat orders.

- Record customer enquiries, preferences, feedback, complaints, and future business opportunities.

- Coordinate with the shop's Sales Manager and relevant teams for product availability, quotations, order confirmation, billing, dispatch, and delivery status.





- Provide customers with accurate information regarding products, prices, availability, approved schemes, and order timelines.

- Follow up on customer complaints and coordinate with the concerned department for timely resolution.

- Maintain professional conduct and ensure a positive customer experience during every interaction.

- Do not commit unauthorised discounts, credit facilities, delivery timelines, or other commercial terms.

1. Lead Management &
- Sales Reporting

- Maintain an updated database of prospective customers, existing customers, contacts, and business opportunities.

- Record all field visits, meetings, customer interactions, enquiries, quotations, and order conversions in the prescribed CRM, ERP, or reporting format.

- Prepare daily field visit reports and submit daily, weekly, and monthly sales performance reports.

- Maintain a lead follow-up tracker with next-action dates and current lead status.

- Report achieved sales, pending orders, lost opportunities, customer objections, and reasons for non-conversion.

- Provide accurate market intelligence and customer feedback to the reporting manager.

- Ensure all customer and sales information is recorded accurately and shared only through authorised company channels.

1. Coordination with Shop &
- Head Office

- Coordinate with the shop team for product demonstrations, product information, stock availability, quotations, order processing, and customer commitments.

- Communicate customer requirements and special requests to the concerned department for approval and execution.

- Follow up on pending orders, dispatches, deliveries, payments, and other customer-related matters as assigned.

- Coordinate with Accounts for authorised payment follow-ups and outstanding receivables, wherever applicable.

- Inform the reporting manager about customer concerns, market developments, major opportunities, and operational issues.

- Ensure that customer commitments are aligned with company policies and actual operational capabilities.

1.



Sales Target Achievement &
- Performance Monitoring

- Work towards achieving monthly and quarterly sales targets, lead-generation targets, customer acquisition targets, and field coverage targets.

- Plan daily field visits and optimise routes to maximise productive customer interactions.

- Analyse conversion ratios, repeat orders, customer acquisition, and sales performance.

- Identify underperforming territories or customer segments and suggest corrective measures.

- Participate in sales review meetings and implement action plans communicated by the reporting officer.

1. Documentation &
- Professional Conduct

- Maintain proper records of customer meetings, business cards, quotations, order references, and other relevant sales documents.

- Follow company policies regarding pricing, discounts, customer data, expenses, reporting, and business conduct.

- Submit field visit schedules, tour plans, and expense claims with supporting documents as per company policy.

- Use company-provided assets, marketing materials, and communication facilities responsibly.

- Maintain punctuality, professional appearance, ethical business practices, and confidentiality of company information.

- Perform other sales and marketing responsibilities assigned by the reporting manager in line with business requirements.

Required Skills &

- Competencies

- Strong communication, presentation, negotiation, and interpersonal skills.

- Ability to generate leads and convert prospects into customers.

- Customer relationship management and business development skills.

- Confidence in conducting face-to-face meetings and independent field visits.

- Good planning, follow-up, reporting, and time-management abilities.

- Basic knowledge of MS Excel, email, smartphones, and digital reporting tools.

- Familiarity with CRM or ERP systems will be an advantage.

- Ability to understand product specifications, pricing, and customer requirements.

- Self-motivated, target-oriented, disciplined, and willing to travel extensively within the assigned territory.

Pay: ₹10,000.00 - ₹31,000.00 per month

Benefits

- Cell phone reimbursement

- Commuter assistance

Application Question(s)

- years of experience in B2B Jewellery Selling

- Years of experience in Silver Jewellery Industry

Work Location: In person

📌 Field Marketing Executive (Mumbai)
🏢 Silbells(Ornament Creations
📍 Mumbai

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